Teams | Collaboration | Customer Service | Project Management

AI agents are only as good as what they know. Right now, most don’t know enough. Not because the AI is broken, but because the data is. Information is scattered across tools, siloed by department, stripped of the human context that makes it useful. Agents guess. They hallucinate. Teams splinter around different versions of the truth. Context isn’t a file or a ticket. It’s the space in between: why a decision was made, who owns it now, what broke last time.

More than half of IC professionals use gen AI multiple times a week, with a considerable impact on productivity. They turn to AI to research information, take notes, and generate content. The tools are open in the background. The habit is formed. But routine use and strategic use are different things.

A conversation with Freshworks Chief Product Officer Srini Raghavan.

AI tools are everywhere in agencies today. Upto 78% of organizations globally are already using AI in at least one business function. Many agencies are using ChatGPT for content, Midjourney for design, SurferSEO for optimization, and dozens of other tools to work faster and deliver more. But here’s the problem: While AI is speeding up execution, most agencies still lack visibility into how these tools are actually impacting productivity, billable work, and team performance.

The fundamentals of internal communications haven't changed. Employees need clarity, context, and trust. But the environment around those fundamentals has shifted considerably. For many IC teams, the gap between what’s expected of them and what they’re equipped to deliver has only increased.