Collaboration | Teamwork | Project Management



What is a unique selling proposition? USP examples and definition

If you’ve heard the term “unique selling proposition” or “unique selling point” thrown around lately but aren’t quite sure what it means, we’ve got you covered. In this guide, we’ll provide a clear unique selling proposition definition and answer some of the most common questions people have about USPs. We’ll also show you 10 unique selling proposition examples to jumpstart the tricky process of crafting the perfect one to increase sales.

Sales (marketing) funnels. What is it and how does it work?

The sales funnel is one of the cornerstones of modern marketing. Understanding the sales funnel might dramatically increase your revenue, streamline your sales process, and improve your customer service. Looking for a CRM system that features a sales funnel? Try Bitrix24 CRM - it’s free, it’s powerful, it’s easy to use. Bitrix24 is a perfect online workspace for your business. Everything you need for productive collaboration is here - from tasks, chats, and videoconferencing to CRM, project management, and business process automation.

CRM buying guide

Sales technology has come a long way from the Rolodex and the post-it note. Sales teams can now connect with leads and clients in more ways than ever before, from emails to phone calls to video conferences. All that constant communication is made possible in part by Customer Relationship Management (CRM) technology. Sales reps use CRM systems to capture every interaction, keep contact info up to date, and manage accounts of all sizes. That’s just the tip of the iceberg.


Sales CRM Software: Best B2B Customer Experiences for Business Sales Teams

In the current scenario, customer experience is one of the main battlegrounds for all the sales organizations, often out-ranking factors like products and price, and it is true in the field of b2b sales. Where customers remain more informed than ever before, as they also have higher expectations than in the past, and existing customers are willing to switch to one of your competitors if you fail to provide the kind of experience they demand.


What does a sales manager do? (+7 must-have skills)

During the company’s all-hands meeting, you find out a sales manager role has opened up. As a seasoned sales rep, you naturally get excited—until you realize that you don’t know how to transition from a sales agent to a sales manager. You begin to wonder, Do I have what it takes? If you’ve ever felt this way, you’re not alone. Ask any sales manager, and they’ll tell you the journey to leading a sales team isn’t easy.


How to upsell: Tips and tricks from the pros

Longtime customers are the lifeblood of a business. According to Marketing Metrics, you are 14 times more likely to sell to an existing customer than you are to attract a new one. What’s more, acquiring a new customer can cost five times more than simply investing in retaining one you already have. Upselling to existing customers is essential to growth.


15 essential sales skills and qualities, according to experts

The pressure is on as a sales professional. You must keep up with constant changes in buyer behavior while connecting with potential customers, nurturing leads, and closing deals—all in hopes of hitting your sales targets. Handling so many tasks at once certainly isn’t easy, but you can thrive with the right set of sales skills and qualities in your arsenal. If you want to learn how to be a better sales rep, start by mastering these essential selling skills.


Virtual leadership: Managing sales teams remotely

In many ways, the pandemic has forced sales teams to become more efficient. Many teams have switched to a digital-first approach, which allows for more interactions on a daily basis. It also means spending less time and money on commuting and traveling. However, remote sales teams have a bigger hurdle when it comes to forging genuine human connections—and not just between sales representatives and customers, but also between one another.


Customer acquisition cost (CAC): How to calculate and improve it

Customer acquisition cost (CAC) was on the rise for many companies prior to COVID-19. According to ProfitWell, CAC for businesses increased by approximately 60 percent between 2014 and 2019. But since the onset of COVID-19, brands have actually been acquiring new customers more cost-effectively. McKinsey & Company reports that the shift to digital sales led to 30 percent higher acquisition efficiency for businesses.


How to create a successful sales plan (+ a free template)

Picture this: You’ve just taken on responsibility for a new sales team. You set out to craft an annual sales plan, but you quickly discover that you’re missing key insights and data points. You don’t know what the market for your product looks like, how many sales agents you’ll have on your team, or how much revenue your company made last year. To write a successful sales plan, you’ll need that critical information.