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Omnichannel Analytics: the Key to Building Better Notification Experiences

Web analytics are a standard for online businesses, and product managers rely heavily on web analytics data when making product decisions. Stats like website traffic, conversions, in-app events, or unique users are frequently used as indicators of business health, because they help identify if the product is moving in the right direction or not.


How to create a Google Analytics TV dashboard for GA4

Statistically, if you own or manage a website, you’re probably using Google Analytics. For countless business owners and marketers, Google Analytics is their go-to source for website performance data. Google’s dominance in the analytics world looks set to continue, even as it currently migrates its 35 million customers onto Google Analytics 4 (otherwise known as GA4 – the new version of its product) by July 1 2023.

The All-New Report Builder Experience in Freshworks Analytics

Say hello to a more delightful analytics experience. Here’s the host of new feature enhancements that await you: With Analytics, you can deep dive into your data and obtain insights, specific to your business. Analytics is a platform built for everyone - you decide which metrics you want to track, how you want to see them and you can do it without having to write even a single line of code.

3 AI analytics to add to your KPIs today

Successful companies are constantly asking questions. Customer support teams are in a tricky situation — they need to optimize costs and still provide the best agent and customer experience. Many businesses use traditional KPIs like average handle time and first call resolution as key metrics. But support leaders wonder if these metrics are really the best path to improved agent performance and increased customer satisfaction. That’s where conversation AI analytics comes in.


The 7 top ecommerce analytics tools for 2022

Ecommerce analytics tools can provide you with powerful data-driven insights that help you measure your business’s progress and stay ahead of the curve. In 2019, retail ecommerce sales worldwide amounted to 3.53 trillion US dollars and e-retail revenues are projected to grow to 6.54 trillion US dollars in 2022. Ecommerce is booming and to maximize your reach and remain competitive it’s important to have the right tools to analyze your business’s success and areas for improvement.