Tracking marketing performance is layered and complex, especially with data coming from everywhere, be it social media, email campaigns, ads, etc. For marketers, the true challenge lies in making sense of said data and converting it into ROI-driven actions. That’s where the top marketing analytics tools help. With the right tool, you can combine insights from multiple platforms and determine what’s working and what’s not.

Your app is ready. The idea is brilliant. The functionality is top-notch, and the design is impressive. But all this work can only be noticed if you tell the world about your product. At this stage, the most challenging part begins. Thousands of new players enter the mobile app market daily. The competition is colossal, and without the right marketing strategy, your efforts can drown in a sea of similar products.

Keeping track of leads is like juggling a dozen balls while trying to keep your eyes on the prize—closing the deal. For small businesses, where every lead counts, a messy spreadsheet or sticky notes on your desk just won’t cut it anymore. That’s why understanding and optimizing your lead management process is crucial. That’s where lead management software for small businesses steps in, acting like your digital sales assistant.

Boost sales, customer lifetime value, and retention with CRM marketing, a strategy to personalise and automate campaign management.

The biggest shopping event of the year is here! It’s the perfect opportunity to upgrade your business toolkit with incredible discounts on top software tools. We’ve gathered a list of the best deals across various categories to help you save big while enhancing your business operations.

Marketers are always looking out for the “next big thing” and it turns out one has been right under our noses all along: chat tools. These platforms have become the latest frontier for marketers, opening up creative new ways to engage customers and streamline workflows. It’s commonplace for teams to use chat tools to increase their productivity and improve their collaboration efforts.

Artificial Intelligence (AI) is a game-changing tool, offering product marketers (PMMs) new opportunities to enhance their strategies, streamline workflows, and drive remarkable results. By integrating AI into their arsenal, PMMs can now make data-driven decisions with greater accuracy, work with increased efficiency, and craft marketing campaigns that resonate deeply with their target audience.

“Once you create a loyal customer base, it is hard for a competitor to take that away." Joseph D. Mansueto. Traditional marketing or outbound marketing involves using distribution methods that are non-targeted while inbound marketing reaches out to the target audience only. It requires less budget and creates a community around your brand as well. As per Mashable research, inbound leads are 62% cheaper than outbound leads, and they convert more easily.