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Marketing

Mastering Pay Per Call: Essential Tools & Strategies

Pay-per-call advertising is a type of media buying in which companies pay for incoming phone calls caused by certain marketing efforts. Pay-per-call lead generation is necessary for digital marketers who want to make more money. Whether or not you are already familiar with affiliate programs that pay daily, PPC affiliate marketing is something that you must be knowledgeable about. In this article, we will talk about the most famous and best pay-per-call companies you should know about.

How to Create Compelling Lead Magnets to Attract Quality Leads

People won’t give you their email addresses for no reason. If someone approaches you and asks for your contact details just because would you give those to them? I’m sure you won’t. To get access to quality leads, you must build rapport before asking for their emails. Lead magnets help with this. But they need to be relevant and compelling enough for your prospects to be willing to get them in exchange for email addresses.

How Asana uses work management for more impactful campaigns

Efficiency is the buzzword of this ever-changing AI era. For marketers, this means maximizing the return on every single dollar they spend. It’s no different when it comes to managing effective campaigns that drive engagement and, ultimately, revenue for your company. At Asana, the revenue marketing team approaches campaigns with a focused and structured design. The foundation needs to be sturdy and well-adapted to the dynamic nature of their work.

How Asana uses work management for content marketing

Content marketing is a juggling act. Often, you’re working on several projects at once where you’re simultaneously managing stakeholders, reviews, and approvals across the organization. In the process, it’s easy for things to get lost in the shuffle. But there’s a smarter way to work. With the right tools and systems, you can streamline your business’s content marketing into a smooth, efficient operation.

Marketing campaign management: 7 steps for success

Marketing campaign management is the process of coordinating all the moving pieces of a campaign, from planning to launch. Learn why effective campaign management is essential, and how to streamline your process into seven key steps. Marketing campaigns can be big, unwieldy projects. With many stakeholders, teams, and deliverables to coordinate, launching a successful campaign can feel like a herculean task. But it doesn’t have to be so hard.

Is your marketing plan set up to succeed in 2024? Use this checklist to find out.

It’s crunch time for marketing teams, with 75% of CMOs facing pressure to do more with less. But in the quest to drive revenue, a great marketing plan isn’t always enough—it’s how you implement it that matters. In this article, learn how leaders can put their annual plans into action and ensure every campaign is set up to drive revenue growth, without wasting valuable time and money in the process.

13 Marketing Trends and Strategies for 2024

From newspaper ads to artificial intelligence, marketing trends come and go as technology and consumer preferences change. That means marketing leaders can’t always rely on tried-and-true best practices. Instead, anticipating future trends is essential to maintain your edge and develop effective marketing strategies. 2024 is set to be more interesting—and challenging—for marketers than ever, bringing with it a wave of new technology and consumer behaviors.

How to Run a Remote Digital Marketing Agency

As the digital age continues to grow, so does the demand for digital marketing services. And with good reason – digital marketing has a huge impact on the success of your business. However, running a digital marketing agency can be challenging, so it’s important to have all the right resources at your disposal. In this blog post, we’ll outline the key steps you need to take to launch a successful remote digital marketing agency.

Christmas Holiday Guide for SaaS: Sales Tips, Marketing Tactics, and Best Christmas Deals

The holiday season is approaching. It’s a lovely time of the year for everyone. Cities will be decked, and people will be willing to spend more. It’s also a time of the year when software companies experience a lot of pressure. Despite the holidays being a booming sales season, it’s also a very busy time. During the festive season, businesses make the majority of their revenue.