Teams | Collaboration | Customer Service | Project Management

6 Tools That Improve Our Marketing Team's Productivity

If you’re a marketer, you must have seen a bajillion articles with the same or similar title. Honestly, I get irritated with that as well. So, I’m going to change things up slightly. I’ll show you the tools and also talk about how they work together and small use cases to help your marketing team. If that works, read on!

EX through a Marketing Lens: Elevating Brand Stories & EX with Matt Rivera & Gary Sevounts

This episode features an interview with Matt Rivera, Chief Marketing Officer at Day & Zimmermann and Gary Sevounts, Chief Marketing Officer at Simpplr. Matt has worked for Day & Zimmermann for 34 years, from payroll administrator to the first person in the marketing department. Gary is a veteran CMO with a track record of building high-growth demand and revenue engines, effective marketing teams, differentiated brands, and establishing categories. Previously, he was CMO at Malwarebytes, Socure, and Equifax’s Identity and Fraud Division.

Build a marketing operations strategy in 4 steps

Marketing operations describes the function of overseeing an organization's marketing program, planning, and strategic activities. By bringing team members with unique skill sets together, you can build a strategy that meets your most important goals. Learn four steps to create an effective marketing operations strategy, plus why it matters. Operations management is a crucial part of any organization because it keeps everyday processes running smoothly.

How Marketing Automation Benefits B2B Business

With longer sales cycles, larger purchase decisions, and multiple stakeholders involved, B2B companies need smarter ways to manage marketing activities. That’s where marketing automation comes to save the day. Marketing automation is a powerful tool that has improved how businesses attract, engage, and convert leads. That’s why 98% of marketers agree that marketing automation is very important or extremely important to success, according to Adobe’s State of Marketing Automation report.

Time Management Tips for Marketers to Boost Productivity

Did you know that most marketers say they feel overwhelmed by the number of tasks they face daily? From juggling client campaigns to analyzing data and brainstorming creative strategies, marketers often find themselves racing against the clock. Time management is essential, as time remains our most finite resource. So, how can we get more done without burning out? The marketing team at Epom, a leading ad server, knows this struggle all too well.

How to create a winning marketing plan (with examples)

A marketing plan helps leaders clearly visualize marketing strategies across channels, so they can ensure every campaign drives pipeline and revenue. In this article you’ll learn eight steps to create a winning marketing plan that brings business-critical goals to life, with examples from word-class teams.

Top 10 Marketing Analytics Tools in 2024

Tracking marketing performance is layered and complex, especially with data coming from everywhere, be it social media, email campaigns, ads, etc. For marketers, the true challenge lies in making sense of said data and converting it into ROI-driven actions. That’s where the top marketing analytics tools help. With the right tool, you can combine insights from multiple platforms and determine what’s working and what’s not.

Features of Mobile App Promotion: How to Choose a Marketing Agency

Your app is ready. The idea is brilliant. The functionality is top-notch, and the design is impressive. But all this work can only be noticed if you tell the world about your product. At this stage, the most challenging part begins. Thousands of new players enter the mobile app market daily. The competition is colossal, and without the right marketing strategy, your efforts can drown in a sea of similar products.

Top 10 Lead Management Software for Small Business

Keeping track of leads is like juggling a dozen balls while trying to keep your eyes on the prize—closing the deal. For small businesses, where every lead counts, a messy spreadsheet or sticky notes on your desk just won’t cut it anymore. That’s why understanding and optimizing your lead management process is crucial. That’s where lead management software for small businesses steps in, acting like your digital sales assistant.