Asana

San Francisco, CA, USA
2009
  |  By Alicia Raeburn
As a leader in the productivity and work management software space, the team at Asana knows a thing or two about effective strategic planning. So it makes sense that Asana’s marketing department relies on their own product to map out, track, and report on their key initiatives. Leading this effort is Isaac Payne, Asana’s Head of Digital, Marketing Operations and Analytics. Payne’s role is multifaceted.
  |  By Asana
Asana's Proprietary Data Model, The Work Graph®, Provides the Ideal Structure for AI Teammates to Collaborate with People in the Flow of Work, Power Customized Workflows, Triage Risks, Action Projects, and Reallocate Work to Achieve Goals Faster.
  |  By Rebecca Hinds
This article was originally published on Reworked. We live in an era where technology zips and zags through our lives. AI is seemingly everywhere—yet it’s also entangled in a mess of buzzwords and grand promises. In many ways, AI is a transformative technology. But when we look back on history, its promises and challenges are not all that unique. History teaches us that technology implementation is always complex and rarely goes as planned.
  |  By Team Asana
Cost control involves identifying expenses and finding ways to reduce them to increase company profits. In this piece, we’ll explain what cost control is and how cost control fits into the cost management system. Cost control is an essential part of any financial strategy. When monitoring your company’s finances, how can you stay within budget?
  |  By Julia Martins
Whether you’re personally dealing with imposter syndrome or trying to prevent it on your team, we’re here to help. In this article, we’ll walk you through what imposter syndrome is and how to overcome it from both the individual's and the manager's perspectives. No one wants to feel like an imposter at work. But the truth is, imposter syndrome is a real thing that can negatively impact mental health and well being.
  |  By Team Asana
A CRM strategy is a company-wide plan to increase revenue and improve customer relationships using specific actions and technology. In this piece, we teach you how to build a CRM strategy with the use of CRM software. CRM software helps teams turn strategy into action by consolidating data. It also helps teams improve existing CRM strategies to better meet customer needs. In business-to-consumer (B2C) companies, the buyer journey is paramount. Happy customers are loyal to brands they love.
  |  By Team Asana
A burndown chart is a graph that represents the work left to do versus the time it takes to complete it. It can be especially useful for teams working in sprints, as it can effectively show whether your deadlines are able to be met along the way. Find out how to create your own burndown chart. You start your Monday off with a sprint meeting. You find out there was an issue with development, which could set you back a couple of days. You wonder, is there even enough time to get it all done by next week?
  |  By Team Asana
Fiedler’s Contingency Theory states that, for a leader to be effective, their leadership style must fit the situation. Using this model, you’ll identify your own leadership style, assess the situation that requires leadership, and determine whether you’re the right leader. In this piece, we further break down the theory, teach you how to apply it to become a better leader, and provide examples of the theory in action.
  |  By Team Asana
Management by objectives (MBO) is a strategic approach to increasing company performance by aligning company and team objectives. In this article, we’ll explain how the MBO process works and some pros and cons of using the MBO model. The idiom “It takes a village” refers to the idea that success stems from collaboration. As a project manager, you experience this firsthand. You rely on your village—or your team—to complete projects.
  |  By Whitney Vige
Story points are an estimation technique used in Agile project management methodologies to help your team scope the effort required to complete a task. Story points account for factors like task complexity and uncertainty, which makes them more accurate than other estimation techniques such as time-based estimation. Estimating story points may sound complicated, but we’ve got you covered—we’ve broken down the process into six simple steps.
  |  By Asana
Palo Alto Networks, a name synonymous with cutting-edge cybersecurity, faced a challenge familiar to many: multiple work management systems created inefficiencies that made it difficult to scale. Their solution? Consolidate into Asana and connect their workforce. Thanks to their visionary leadership, Asana is helping define the future of work at Palo Alto Networks, where AI is an integral teammate accelerating the way work gets done.
  |  By Asana
Streamline creative production for smoother, more effective assets. Whether you’re launching a new ad campaign or shooting videos to update your webpage, you can go from idea to published on time and on budget with Asana.
  |  By Asana
Asana is where every project, team, and goal come together with AI to propel work forward.
  |  By Asana
Welcome to the May edition of What’s new in Asana. First, build rules faster with smart workflows. Next, use the “Viewer” privacy level to give project members view-only access to project information. Finally, filter and sort portfolio items to quickly analyze data and derive insights.
  |  By Asana
Bring clarity and visibility to your content marketing team.
  |  By Asana
How are executives tackling the challenges of technology-induced friction in the workplace? Our esteemed panelists shared pivotal research from, "The State of Collaboration Technology" and "The State of the IT Leader" reports to discuss actionable strategies for overcoming tech overload. Gain insights that will transform how technology is leveraged within your organization, fostering a more efficient and less stressful work environment.
  |  By Asana
Welcome to the April edition of What’s new in Asana. First, create status updates faster with smart status. Asana Intelligence will start a draft status for you, pulling real-time work data in portfolios and goals and highlighting any risks, questions, and roadblocks. Next, save time by quickly duplicating entire sections of tasks within the same project. Finally, use today’s date in a custom field formula calculation to track the duration of progress or time spent on a task.
  |  By Asana
Work often includes necessary but repetitive steps. Handoffs to co-workers, approval processes, and triaging requests are all examples of essential, repetitive, and time-consuming work. In this video, learn how to use rules in Asana to automate common steps in your workflows.
  |  By Asana
Welcome to the March edition of What’s New in Asana. First, easily share projects with the right groups with the addition of the “share with organization” privacy setting. Next, sort portfolios by connected goals to highlight work related to those goals. Finally, add actual time as an effort field in Workload. You can also compare it to the estimated time.
  |  By Asana
Welcome to the February edition of What’s new in Asana.

Asana is a leading work management platform used by teams to stay focused on the goals, projects, and daily tasks that grow your business.

Asana helps you coordinate all the work your team does together. So everyone knows what needs to get done, who’s responsible for doing it, and when it’s due:

  • Get organized: Plan and structure work in a way that’s best for you. Set priorities and deadlines. Share details and assign tasks. All in one place.
  • Stay on track: Follow projects and tasks through every stage. You know where work stands and can keep everyone aligned on goals.
  • Hit deadlines: Create visual project plans to see how every step maps out over time. Pinpoint risks. Eliminate roadblocks. Even when plans change.

Asana is free for teams up to 15 members with unlimited projects and tasks. Web and mobile apps are available at asana.com, iTunes, and Google Play.