In today’s world of big data, we have incredible amounts of information. How many people saw a particular ad and how many proceeded to click? Which campaigns brought in the most pipeline and what percentage of those deals closed? Through data, we can find the answers to all of these questions. Yet, with all the dashboards, spreadsheets, and analysts we have at our fingertips, one question is difficult to answer: How well is your team working towards achieving their goals?

The digital media landscape is vast and ever changing. With constantly moving parts and assets, it can be challenging to manage. Now imagine running a business—and all of its moving parts—on top of that. That’s exactly what Don Brown, founder and CEO, at The Longtail Agency does on a day-to-day basis. The Longtail Agency is a full-service digital media and marketing agency that specializes in building strategic full-scale campaigns to drive tangible results for their clients.

Knowledge workers today are more distributed than ever. They’re also more distracted. In fact, 80% of employees work with their inbox and communication apps open, leading to nearly 75% feeling pressured to multitask during the day according to the Anatomy of Work Index. The result? Lower efficiency, overlooked messages, and missed deadlines.

The past year has been a rollercoaster of changes for teams globally. For many companies, the abrupt change from working in-person to working remotely disrupted the way teams communicated. One of the biggest challenges of working remotely is ensuring that your team members are staying connected and aligned. Teams can easily get stuck in silos from working in different time zones or juggling several different tools in the remote working environment.

Today’s senior leaders have a visibility problem. Within your organization, you likely oversee many projects across many teams, balancing details and budgets competing for your attention. If you pause for a moment, do you know exactly the state of your organization’s work at any given time?