Teams | Collaboration | Customer Service | Project Management

Asana

Fiedler's Contingency Theory: Why leadership isn't uniform

Fiedler’s Contingency Theory states that, for a leader to be effective, their leadership style must fit the situation. Using this model, you’ll identify your own leadership style, assess the situation that requires leadership, and determine whether you’re the right leader. In this piece, we further break down the theory, teach you how to apply it to become a better leader, and provide examples of the theory in action.

Management by objectives (MBO): Definition and process

Management by objectives (MBO) is a strategic approach to increasing company performance by aligning company and team objectives. In this article, we’ll explain how the MBO process works and some pros and cons of using the MBO model. The idiom “It takes a village” refers to the idea that success stems from collaboration. As a project manager, you experience this firsthand. You rely on your village—or your team—to complete projects.

Story points: Estimation guide for user stories in Agile

Story points are an estimation technique used in Agile project management methodologies to help your team scope the effort required to complete a task. Story points account for factors like task complexity and uncertainty, which makes them more accurate than other estimation techniques such as time-based estimation. Estimating story points may sound complicated, but we’ve got you covered—we’ve broken down the process into six simple steps.

Write better AI prompts: A 4-sentence framework

For non-developers, AI can seem like a black box. The concept of AI prompting sends a chill down our spines, especially when we’re bombarded with complicated examples and techniques. Multi-agent prompting? Prompt chaining? ReAct prompting? Sounds too much like the CompSci 101 course we failed in college. But according to Ethan DeWaal, Asana’s AI Program Manager, AI prompting doesn’t have to be complicated.

What is content marketing? A complete guide

When brands produce great content, their audience keeps coming back for more. In this article, learn how to create a successful content marketing strategy that keeps your audience engaged. Content marketing isn’t just nice to have—it’s a necessity. Ninety percent of marketers incorporate content into their strategy, and that number is growing. Research projects that the content marketing industry will be worth $600 billion in 2024, a significant uptick from previous years.

How to find alignment on AI

AI’s starring role in workplace transformation is now undeniable. CEOs everywhere are asking senior leaders to create strategies for maximum AI impact, while frontline managers and their teams must navigate rolling out this new reality. AI feels like an imperative within all corners of the org chart. Eager to dig deeper, we turned to the latest research from Asana’s Work Innovation Lab, a think tank developing human-centered, cutting-edge research to help businesses evolve.

How to conduct a feasibility study: Templates and examples

Conducting a feasibility study is an important step in successful project management. By evaluating the viability of a proposed project, a feasibility study helps you identify potential challenges and opportunities, ensuring you make informed decisions. In this guide, we’ll walk you through how to conduct a feasibility study with practical templates and real-world examples, designed for project managers seeking to optimize their project planning process.

How to choose the best project management software

If your team has ever had trouble getting a project off the ground, or getting a timely status update, or getting work done by deadline, or all of the above, take heart. You’re not alone. Managing projects is hard work. Really hard. But it’s also critical work that can either make or break your team’s ability to hit goals. Enter project management software.