Teams | Collaboration | Customer Service | Project Management

I’m TJ Power, a neuroscientist, no.1 bestselling author of The DOSE Effect, and the founder of DOSE Lab. Over the last 12 months, my team and I have been laser focused on a new question: how can we help society build successful brains that are ready for the AI future? Recently, with Asana, I hosted a series of dinners in Sydney and Melbourne for C-suite executives.

When Jerry Weltsch, Head of Analyst Relations at Asana, receives a new industry report, he doesn't read it cover to cover. He assigns it to a custom AI research assistant to analyze. Jerry is responsible for managing relationships with industry analysts who specialize in software markets. That means constantly reading research, making sense of it, and communicating what it means for the business. Before customizing his teammate, Jerry used to process four or five analyst reports a week.

Knowledge workers spend more than half their time on work that isn't their actual work. Sorting requests. Writing status updates. Following up on things that were supposed to be done last Tuesday. According to Asana's State of AI at Work 2025, that number is 55% of the workday — busywork that AI can now absorb, if you set it up right. Download the report.

Clear expectations and a sense of mission make work meaningful—yet data shows both are harder to achieve than it seems. Only 46% of employees feel clear about what’s expected of them at work, according to a 2025 Gallup poll. Meanwhile, only 31% of managers feel engaged. Asana Goals was built to close that gap by giving teams a structured way to connect daily work to the results that matter. Asana Goals gives every team a single place to define what success looks like.