Teams | Collaboration | Customer Service | Project Management

Head of Product at Asana, Arnab Bose introduces AI Teammates' 3 personas: Marketing, IT & Operations

Now that we've launched of, real multiplayer AI agents that work directly within our platform, it's time to introduce the three personas that most actively use Asana today: Marketing: Specialized agents built to address the specific workflows and needs of marketing teams. IT: Prebuilt teammates designed to integrate with IT operations and manage technical tasks to completion. Operations: Dedicated AI support to help operations teams streamline processes and manage project context effectively.

Asana app in ChatGPT: go from ideas to action

You just spent 30 minutes in ChatGPT working through an idea — outlining a campaign, mapping out next steps, pressure-testing a plan. It’s clear, structured, and actually feels ready to go. Now what? Copy it into your team’s tools? Recreate the work, assign owners, figure out where everything lives, and get everyone aligned? The thinking and ideation part is solved. The coordination and execution part isn’t. Real work doesn’t stay with one person.