When work feels disconnected from purpose, clarity is the fix. Here's how Asana built the Goals feature that lets every team define success on their own terms.
Learn how the revenue team at Asana uses an AI Teammate to respond to every rep and partner request within minutes—even when no one is available to answer. Chapters: More from Asana.
When Steven Borobio-Bennett, APJ Programs and Operations Leads at Asana, starts his day, his Slack inbox is already full. Reps and partners from across the region come to him when something needs attention—a deal question, an escalation, a process issue that needs a fast answer. The messages never stop. Steven is the expert they need, but he’s only one person. And when response time slowed down to days, deals slowed down with them.
Measuring success is a key piece to leading an effective team. After all, you can't improve until you know what skills you need to build. An employee performance review is one of the best ways to identify what's working, and what can be improved. This is also a great opportunity to communicate how a team member is pacing against organizational goals and personal objectives. You can measure success in different ways, from peer reviews to self reviews and different performance evaluations in between.
Welcome to the Work Innovation Summit London 2026 Keynote The industry is facing a massive gap between individual AI hype and actual team productivity. While personal chatbot experiences are producing text and code faster than ever, business-critical workflows remain stuck in manual loops.
When a competitive tear-down request comes in, Lizzy Munro doesn't start by opening a spreadsheet. First, she needs to understand the landscape: what competitors are offering, how they're positioning it, and where Asana can stand apart. That means combing through competitor websites, analyst reports, and past research, sometimes across eight or more brands, each with 30-plus data points.
Managing a modern content team takes more than just keeping a list of ideas. You need a central platform to organize your strategy, production, and distribution. Without a good system, your team might repeat work, miss deadlines, or lose a consistent brand voice. To organize your content marketing and social media management, we’ve reviewed and ranked the best content calendar tools.