Teams | Collaboration | Customer Service | Project Management

asana

How ARM Creative runs full-service marketing campaigns with Asana AI

Oct 9, 2026 By Asana In Asana
At ARM Creative, a single campaign can span broadcast TV, over-the-top (OTT) ads, radio, Spotify, paid social, display, and retargeting—all running at once, each with its own deadlines, specs, and approvals. It used to be that campaign updates lived in email threads, while feedback was scattered across Slack and inboxes. Without a shared system, it was difficult to see whether a deliverable was approved, in progress, or falling behind.
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asana

How Asana uses AI Teammates to scale competitive intelligence across a sales team of hundreds

Sep 17, 2026 By Asana In Asana
When Andrew King, who heads up competitive intelligence at Asana, needs to help a sales representative win a deal, the information has to be exactly right. This means sourcing specific, current details customized for each individual rep. King supports a 400-person sales team. Each rep is working different deals, facing different competitors, and at different stages of the sales cycle.
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asana

The leadership advantage AI can't automate: Attention

Sep 11, 2026 By Asana In Asana
As AI accelerates work, leaders need to be more deliberate about what technology takes off people’s minds and where human attention can create the most value. AI promises to help organisations move faster. But at two Asana executive dinners held in Sydney and Melbourne in August, a different leadership question emerged: what should we choose not to accelerate? The challenge is not finding more hours in the day, but creating better conditions for the hours people already spend.
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asana

What should we choose to keep human in the age of AI?

Sep 8, 2026 By Asana In Asana
I’m TJ Power, a neuroscientist, no.1 bestselling author of The DOSE Effect, and the founder of DOSE Lab. Over the last 12 months, my team and I have been laser focused on a new question: how can we help society build successful brains that are ready for the AI future? Recently, with Asana, I hosted a series of dinners in Sydney and Melbourne for C-suite executives.
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asana

How one AI Teammate helps Asana distill up to 30 analyst reports a week

Aug 26, 2026 By Asana In Asana
When Jerry Weltsch, Head of Analyst Relations at Asana, receives a new industry report, he doesn't read it cover to cover. He assigns it to a custom AI research assistant to analyze. Jerry is responsible for managing relationships with industry analysts who specialize in software markets. That means constantly reading research, making sense of it, and communicating what it means for the business. Before customizing his teammate, Jerry used to process four or five analyst reports a week.
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asana

Let AI handle the daily tasks that slow you down

Jul 24, 2026 By Asana In Asana
Knowledge workers spend more than half their time on work that isn't their actual work. Sorting requests. Writing status updates. Following up on things that were supposed to be done last Tuesday. According to Asana's State of AI at Work 2025, that number is 55% of the workday — busywork that AI can now absorb, if you set it up right. Download the report.
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asana

Inside the build: How Asana made goals work the way your team does

Jul 6, 2026 By Asana In Asana
Clear expectations and a sense of mission make work meaningful—yet data shows both are harder to achieve than it seems. Only 46% of employees feel clear about what’s expected of them at work, according to a 2025 Gallup poll. Meanwhile, only 31% of managers feel engaged. Asana Goals was built to close that gap by giving teams a structured way to connect daily work to the results that matter. Asana Goals gives every team a single place to define what success looks like.
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asana

How the revenue team at Asana saved $100k a year by automating workflows

Jun 26, 2026 By Asana In Asana
When Steven Borobio-Bennett, APJ Programs and Operations Leads at Asana, starts his day, his Slack inbox is already full. Reps and partners from across the region come to him when something needs attention—a deal question, an escalation, a process issue that needs a fast answer. The messages never stop. Steven is the expert they need, but he’s only one person. And when response time slowed down to days, deals slowed down with them.
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Employee Performance Review Template: 15 for Managers

Jun 24, 2026 By Team Asana In Asana
Measuring success is a key piece to leading an effective team. After all, you can't improve until you know what skills you need to build. An employee performance review is one of the best ways to identify what's working, and what can be improved. This is also a great opportunity to communicate how a team member is pacing against organizational goals and personal objectives. You can measure success in different ways, from peer reviews to self reviews and different performance evaluations in between.
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asana

How one researcher cut competitive analysis from days to hours with AI Teammates

Jun 9, 2026 By Asana In Asana
When a competitive tear-down request comes in, Lizzy Munro doesn't start by opening a spreadsheet. First, she needs to understand the landscape: what competitors are offering, how they're positioning it, and where Asana can stand apart. That means combing through competitor websites, analyst reports, and past research, sometimes across eight or more brands, each with 30-plus data points.
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