A perceptual map is a chart used to illustrate where a product or brand and its competitors are positioned according to consumer perception. Learn how your brand can unlock industry insights through perceptual maps and identify paths into new marketplaces. When it comes to positioning your brand or product in the marketplace, consumer perception is king. But for marketers, it can be difficult to distinguish between your actual position and where you perceive yourself to be.

A business contingency plan is a backup strategy for your team or organization. It lays out how you’ll respond if unforeseen events knock your plans off track—like how you’ll pivot if you lose a key client, or what you’ll do if your software service goes down for more than three hours. Get step-by-step instructions to create an effective contingency plan, so if the unexpected happens, your team can spring into action and get things back on track.

Project managers and teams can struggle to make balanced resource allocation decisions, often opting for too much or too little. But the key to navigating this delicate balance is continuous adjustment and real-time responsiveness to project needs. This approach ensures that resources are optimally utilized, preventing both surplus and shortfall and steering towards project success with precision and efficiency. When you think of the most important elements of project planning, what comes to mind?

A proof of concept (POC) demonstrates the feasibility of a proposed product, method, or idea. You must prove why your idea will work in the real world, so stakeholders and investors feel comfortable moving forward with the project. In this piece, we’ll explain how to write a POC and why this presentation is a beneficial part of product development. Before you spend time, money, and energy on a project, it makes sense to research whether your idea is worthwhile.

We all love it when a project runs smoothly. When there’s a clear plan, everyone knows what needs to get done, and they follow deadlines, projects tend to get completed on time and within budget. But all that doesn’t just happen—it takes a lot of careful planning. Project planning takes time, and tends to require a lot of manual, repetitive work—like defining project goals, creating timelines, drafting tasks, and distributing information to stakeholders and collaborators.

Managing resources effectively is crucial for large enterprises to succeed. As organizations grow in size and complexity, work that was once manageable becomes a multifaceted challenge as more projects, cross-functional teams, and objectives enter the mix. Often, enterprise leaders find themselves tackling demands and shifting priorities to maintain efficient and effective resource management.

When team members struggle to understand their individual responsibilities and deadlines, it can lead to confusion and delays. And without a clear view of a team’s project progress, it's difficult for managers to identify which tasks are lagging behind or need immediate attention. Project tracking addresses these issues by providing a transparent and real-time overview of all tasks, responsibilities, and due dates, ensuring everyone is aligned and on schedule.

There are five key project management phases that can help streamline your next project and enable your team with an organized plan. These phases include initiation, planning, execution, performance, and closure. Project management is often misunderstood. While many professionals view it as managing project timelines, there is so much more to the job. Thankfully, we’ve put together an easy guide to understanding the five project management phases. Why are the five phases so important to know?

In the evolving landscape of AI, sticking strictly to the traditional playbook is unlikely to yield the best results. Integrating new technology like AI into your business operations is often met with resistance. It's human nature—we're generally wary of change. To truly get your employees on board with AI, you'll need to think differently. Flipping the script on conventional wisdom could be the catalyst you need for change.

Your team is in a relentless, repetitive cycle: manually updating project statuses, sorting through work requests, and dealing with endless email threads—tasks that demand attention but add little to your organization’s strategic goals. This scenario is all too common in today’s enterprises, where manual tasks eat into valuable resources and sideline core objectives. That’s where automation comes in.