Undoubtedly, there is exponential growth in the software-as-a-service (SaaS) industry. This prolific growth has been accelerated by the global pandemic in the last two years. According to a Gartner report, the SaaS industry has grown its revenue from $120.69 billion to $171.92 billion in just two years. This translates to a 40% growth recorded between 2020 and 2022.

Modern business marketing is awash in initiatives, processes, data, and metrics — from referral traffic to new visitors on the website to an alphabet soup of KPIs, there’s a lot to keep track of. And that’s before we start doing any of the actual work of marketing! Marketing OKRs (we know, yet another acronym!) are one way to cut through the noise and align your marketing efforts around something coherent and achievable.

Efficient marketing operations are a mix of strategic planning, outreach, communication, teamwork, and much more. Managing all these elements manually could be challenging, especially for agencies that run campaigns for multiple clients simultaneously. As a result, marketing agencies need specialized software tools to streamline and optimize their operations. Such agency management software can help them serve more clients without a massive team and improve profitability.

The growing field of marketing resource management is transforming the way marketing departments and marketing firms organize their assets, structure their work, and allocate resources. This important discipline is still in flux and can mean different things to different audiences — and vendors. In this guide, we’ll define marketing resource management in a way that makes sense for creative agencies and marketing teams.

You must have sent customized emails, made appealing UI/UX, or offered prizes and discounts to draw users’ attention. The user experience might have been made more engaging by gamification or offered an infinite number of options for users to use. And there are many other things you do that you believe will help you make more sales and bring in more money. Right? But what ultimately evolves?

Are you looking for tools to improve your marketing results? There are many solutions on the market that you may consider using for a digital marketing agency. But how do you choose the best one? Just for you, we have prepared a list of 9 digital marketing agency tools that are absolute must-haves. Check it out!

Every ship needs a captain, and every captain needs a map to guide the journey. The map for your brand’s digital marketing journey depends on the marketing efforts you choose, including the multi-channel marketing campaigns you and your team put together and execute. Ah, execution — the most difficult part of it all. Did you know that the chances of executing a great marketing campaign increase with proper project management?

If every email marketer possesses the possibility to make several wishes come true, one of them would be increasing the value proposition of emails. As we know, humanity lives in times when inboxes are flooded. That's why marketers understand very well that their goal is to find the proper method of attracting their clients. For this, marketers decide to send emails to customers that are both relevant and personalized.

As a digital marketer, you know that staying on top of the latest software is essential to your success. But with so many options available, it can be tough to know which ones are worth your time and money. In this blog post, we will take a look at some of the best software for digital agencies and explain why each one is so important. So whether you’re just starting a marketing agency or looking for ways to improve your current setup, this post is for you!

Marketing teams bring so much to the table within an organization — but they aren’t typically known for their militant scheduling and detailed organizational skills. The same is true for creative agencies, from traditional marketing agencies to full-service digital marketing firms. On the flip side, project management as a discipline doesn’t have much of a reputation for being creativity-friendly or flexible.