One of the hardest parts about choosing your marketing agency software is finding solutions that deliver perpetual motion and innovation. With so many options on the market, it's easy to go overboard on the number of tools you use. Here are 14 marketing agency software choices across several categories to consider in 2023 to take your business to the next level.
Marketers have a significant and very challenging jobs. When you work in this field, your job is to reach the right audience. You need to impress them and possibly convince them to convert. Marketers today use a variety of tools to make this happen. Just as they use tools to boost their marketing efforts, you can use tools to improve your skills and the teacher's comments for students’ writing. What is a Collaboration Tool.
Three-quarters of creative collaboration happens remotely, but waiting for feedback is the #1 problem slowing teams down. How do you make sure your marketing team stays on top of everything — and that nothing falls through the cracks? Enter collaboration tools, the marketer’s best friend. The right collaboration tools streamline your workflows, simplify communication, and manage deadlines, all while increasing transparency and accountability.
As an agency, you know how to provide guidance and deliver projects for your clients. But when was the last time you took a look at your own agency and planned out a strategic roadmap? Agencies spend around 7-20% of their revenue on their own marketing — but that's a pretty wide gap. How can you know what's a good ballpark investment for your agency’s marketing efforts? No matter what your budget is, you need a strategic plan to ensure your marketing investment is worth it.
The more potential customers can find your client’s business online, the more often they’ll choose their product or service. Greater visibility means more customers, more sales, and — you guessed it — more revenue. This translates directly into a better bottom line for your agency. Want to know more about search marketing visibility and get some tips on increasing your clients’?
How many emails will you send today? At a guess, we’d say close to a hundred. After all, there are 4 billion daily email users sending a staggering 370 billion emails each day. Email marketing accounts for a large number of those emails, which is no surprise given that email marketing is one of the most cost-effective ways of talking to customers. McKinsey research highlights the fact that email marketing consistently outperforms other forms of promotion with a ROI of $40 for every $1 spent.
Managing multiple pay-per-click (PPC) ad campaigns is tough. How tough? Well, according to PPCsurvey’s The State of PPC Global Report 2022, agencies face several major challenges: While we may not be able to soothe your clients' ruffled feathers for you, or make updates to buggy ad platforms, we can help you make your PPC campaigns run smoothly and perform better. How?
