“Once you create a loyal customer base, it is hard for a competitor to take that away." Joseph D. Mansueto. Traditional marketing or outbound marketing involves using distribution methods that are non-targeted while inbound marketing reaches out to the target audience only. It requires less budget and creates a community around your brand as well. As per Mashable research, inbound leads are 62% cheaper than outbound leads, and they convert more easily.

Effective communication with customers is critical to any business's success. That said, email marketing is one of the most powerful tools for establishing and maintaining a connection with your audience. It allows for personalized engagement and provides a direct line to your customers' inboxes. In this article, we'll examine why email newsletter subscription forms can be a real breakthrough for your business, enhancing customer loyalty and driving consistent traffic to your website.

Communicating efficiently and securing buy-in for new projects and strategies are critical for marketers — and visuals like marketing diagrams are an invaluable tool in this process, as they make complex marketing concepts easier to understand and help marketers quickly share the results of their work. How much more quickly? These visuals are processed 60,000 times faster than text.

Email marketing might be your thing if you’re looking for new ways to promote your business. It is an effective tool for forging connections and driving engagement that leads to sales. But, to achieve those goals, you must have a robust email marketing list. So how do you build an email list that works? You’re about to find out! Here are practical and actionable tips to follow.

The cloud storage revolution is here, transforming how businesses operate and market their products. For business, cloud storage isn't just about storing data—it's a game-changer. It’s driving cost savings, boosting collaboration, and enhancing data security. For marketing, it's creating opportunities for data-driven strategies and personalized customer experiences. This article breaks down what cloud storage is and its key features.

As a leader in the productivity and work management software space, the team at Asana knows a thing or two about effective strategic planning. So it makes sense that Asana’s marketing department relies on their own product to map out, track, and report on their key initiatives. Leading this effort is Isaac Payne, Asana’s Head of Digital, Marketing Operations and Analytics. Payne’s role is multifaceted.

When brands produce great content, their audience keeps coming back for more. In this article, learn how to create a successful content marketing strategy that keeps your audience engaged. Content marketing isn’t just nice to have—it’s a necessity. Ninety percent of marketers incorporate content into their strategy, and that number is growing. Research projects that the content marketing industry will be worth $600 billion in 2024, a significant uptick from previous years.