Cross Media, based in the Netherlands, started as an advertising sales company for healthcare publishers in 2008. Over the years, they have grown into a full-service marketing agency with 35 employees, specializing in B2B communication in healthcare, financial, legal, education, and government sectors.
Do you have a dedicated project cost management plan in place? Hey, we won’t judge you if you don’t. That said, better budgeting should be a top priority for any agency today. This is especially true in an era where only 43% of project managers actually complete projects on time or within budget. As an agency, it’s natural to get overambitious in an attempt to please your clients. Unfortunately, this often results in project overrun, unsustainable schedules, and blown-out budgets.
Ideas are the beating heart of any creative business. That said, time is money. So, if you aren’t delivering a service professionally and within a promised time frame, you will lose clients – no matter how remarkable your ideas. That’s why the shrewdest creative and digital agencies adopt standardized ways of working.
The term “competitive market analysis” may sound like something reserved for the C-suite of Fortune 500 companies, but it can be incredibly valuable to any business. Because no matter what industry you’re in, you’ll always deal with competition. To stand out, you must identify what your competitors are doing and compare your current practices against theirs. This is exactly what a competitive market analysis is most often used for.
Although social media marketing is currently in vogue, email marketing has long proven to be highly effective at boosting a business’s customer base, building customer loyalty, and reinforcing brands. In particular, Mailchimp has shown itself to be one of the best email marketing platforms for companies in need of email marketing tools.
Marketing agencies are acutely aware that higher efficiency ratios and agency productivity leads to profit. But these are challenging times for marketing professionals, and it is not so easy to realize. With technology and digital marketing evolving so rapidly, working in a highly competitive milieu makes falling behind something to be avoided at all costs. Being effective and efficient is how marketers achieve impactful marketing metrics.
Whatever field you work in, whether it’s product development, marketing, or web design, you’ll hear talk about ‘deliverables’. Initially, you might write it off as an example of unnecessary corporate jargon. However, a deliverable is something very definite and concrete. It has a specific meaning and is a crucial aspect of any project or marketing campaign that you should be familiar with.
As important as advertising is for getting the word out about your client’s business, when it comes to sharing new messaging with their target audience, there’s no substitute for direct marketing. Other types of marketing have their place in elaborate campaigns, but none have quite the same ability to drive targeted messaging.
Understanding the key differences between sales and marketing allows you to streamline business operations and ensure clear communication across the board. Below, we’ll answer all your questions about sales and marketing. And we’ll reveal exactly how you can align your sales and marketing teams to boost efficiency and profit.
