Teams | Collaboration | Customer Service | Project Management

Thanks to technological developments, businesses are no longer confined to their geographical location for finding customers and employees. Offshore marketing allows you to hire a team of experts from a different country anywhere in the world. This creates an opportunity to hire high-quality marketers while leveraging lower labor costs in those countries. In this article, we’ll explain what offshore marketing is, along with five benefits and three disadvantages.

When marketing your product, you work your way towards your end goal of customer success. This is when your customer gets what they want in the way that they wanted it. At its core, when a customer reaches customer success, that means your products have a perceived value. ‍ But how will you be able to know if your customers have found customer success? In this article, we’ll be breaking down the key metrics to track during the stages of your product marketing strategy.

A 2019 survey on the state of marketing automation found that 75% of companies were already using some form of marketing automation. Of those respondents, 66% indicated that the tools had been either ‘moderately’ or ‘very’ effective. The same survey looked into the leading marketing automation tools and determined that the top three were social media post scheduling (85%), email marketing (75%), and social media advertising (58%).

We are forever being reminded that retaining existing customers is more cost-effective than going out and proactively trying to attract new customers. But at the same time, we are told that new customers are the lifeblood of any successful enterprise. So which is it?

Assuming you are yet to begin automating your emails and work processes. You might be confused whether you want a sales automation or a marketing automation platform as there are multiple similarities between them. Both the tools can track inbox activities, iitiate event-based activities & guarantee to expand deals and income. Though there are lots in common, it is essential to understand them in and out.

Marketing is often associated with promotions, market research and advertisement, but seldom with productivity analysis. Do you ever wonder whether marketing alone is sufficient to attract customers and increase revenue? What if your marketing campaign is not working, but you are unaware and continue to pursue the strategy? You’d be at a great loss- in terms of revenue lost and opportunities missed, had the marketing strategy been implemented incorrectly.

As a marketing project manager, your time means everything. But between balancing client projects and collaborating with team members, managing your time isn’t always easy. How can you prioritize tasks when your to-do list is longer than the hours you have in a day? How can you make sure deliverables are ready on time? The truth is, without a system and some solid tools in place, juggling responsibilities can feel like an uphill battle.

Many brands underestimate the power of reputation management until they are inundated with negative reviews from all sides. To minimize risks, any brand needs to engage in SEO reputation management to be preferred by your clients again. Everything starts with SEO. Before users get to the site, they get into the search results. You don't want the users to see only negative reviews or inaccurate brand information in search results.

Are you new to the marketing business and want to connect with potential clients? Are you familiar with direct mail? Direct mail marketing approaches potential customers that a business might not have reached otherwise for many reasons. Hence, this tool can be creative, relevant, targeted, and engaging in sparking a relationship and lay the first bricks to build trust. A report shows a 5 to 2% average response rate for direct mail campaigns. To know more about this robust tool, keep reading the post.

Do you know how to get consulting clients? If you want to know how to get business consulting clients, you’ve come to the right place. In this guide, we will break down all you need to know about building a consulting client base. With a range of marketing channels at your disposal, there’s no shortage of ways to get consulting clients for your business. Let’s dive straight in. ‍