Customer-centric marketers are laser-focused on the customer experience. This strategic approach challenges marketing teams to better understand customers so they can offer value at every interaction based on customer needs and interests. Teams who adhere to this approach often invest a lot of time and energy understanding the psyche of the customers who matter to them most.
Sales and marketing share the same goal of driving business growth, so why do they continuously fail to achieve alignment? Freshworks has been examining the long-standing causes of this misalignment, which has been exacerbated by the 2020-21 pandemic. In our recent ‘Fix the Rift’ webinar, we explored the divide between sales and marketing, its impact, and how technology can help bridge this gap.
In today’s business environment, consumers and organizations have a different relationship altogether. Modern consumers have become more informed, and are not driven merely by quality or low prices. Gone are the days of product-oriented advertisements that focused just on the tangible benefits of a product or where premium quality was associated with better brands.
In the world of digital marketing, if your strategies and campaigns aren’t constantly evolving and growing, you’re bound to get left behind by the competition. At Statwax, we’re trusted by fast-moving clients to pivot strategies on a dime and deploy new tactics in order to stay ahead of the curve.
It’s tough to keep any team aligned—whether distributed, remote, or in office—but marketing teams can face particularly unique challenges. With so many different functions, tools, and channels in the marketing world, moving quickly, efficiently, and with everyone on the same page sometimes feels like an impossible task.
How do marketing teams stay organized and manage a range of different activities under one umbrella? With email, content, public relations, advertising campaigns, demand generation and everything in between–how do you create a marketing workflow that can handle the minutiae of every project? It can be a headache trying to remember what needs to happen and when–especially when you get into the small details or the overarching goals of each activity.
You already know that marketing is crucial to your business. A good marketing function is not only essential for strengthening brand awareness and educating customers–it can also significantly impact your bottom line. In a typical business, marketing contributes a whopping 15-30% of revenue when it comes to net-new customers. So how do you max out on your marketing revenue? How can you get the most out of marketing for your specific business?
Agile marketing is an approach to planning, managing and evaluating market activity, based on the principles of the agile work methodology. The agile methodology was developed by software developers in the 1990s and early 2000s, and it remains strongly associated with development work. Teams at Google, Microsoft and Electronic Arts have been among its many advocates. Agile has since been adopted by teams working in other fields such as governance, civil engineering and marketing.
