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6 Project Estimation Techniques for More Accurate Project Planning

Getting your project estimates right means better margins, happier clients, and fewer stressful conversations about budget overruns and delays. But without a clear approach, trying to make them more precise is tough. Try these proven project estimation techniques as a starting point for more accurate project plans. Here’s a quick summary of all the methods discussed below: Now, let’s go through each technique in more detail.

How to move from tactical to STRATEGIC ops with WPP's Preston Chandler

Your agency’s operations can either fuel creativity, or kill it. And you can focus on the big picture that drives real financial impact, or get stuck in the weeds. Preston Chandler, WPP’s Global Practice Lead of Strategic Operations has a point of view, and the experience to prove it. In fact, Preston’s role at WPP is all about advising agencies in the group on how they can operate in a better, smarter, and more strategic way.

Agency Cash Flow 101: Ultimate Guide for Execs

Cash flow is the net amount of money that moves in and out of your agency during a given time period. This includes: A positive cash flow means your agency earns more than it spends, while a negative cash flow indicates higher expenses than income. Managing cash flow effectively is crucial for smooth operations. With a positive cash flow, you can cover payroll, pay contractors on time, and set aside funds for unexpected delays, late client payments, or contract cancellations.

February 2025 Version Update: Team Performance Report & Usability Improvements

We’re keeping the new year’s momentum going with a powerful new report! The team performance report brings all the time-related performance metrics into a single view, giving you a 360-degree view of each of your team member’s performance and utilization. Plus, we’re rolling out a range of usability improvements to streamline your workflows on multiple fronts.

Resource Availability 101: What It Is & How to Track It

Does your business have enough employees on hand for every project in the pipeline? To get an accurate answer, you need to know your resource availability. Learn the basics and improve project planning with our resource availability guide, which covers the four key factors that affect this metric, how to calculate it, and tips to accurately track it over time.

Mike Della Porta: How to elevate service delivery for scale

We’ve all had those moments, we land that huge new client – first comes the elation for winning the mandate that will transform our fortunes, and then the mild panic at how we’re going to deliver. There’s also times when what we do is simply just not that well understood across the organization – there might only be one internal expert, which creates a significant amount of risk for the business if they were to leave.

Managing Gen Z: Challenges, Myths, and the Opportunity with Isobel Camier

This year, Gen Z are due to make up over a quarter of the workforce – a huge proportion. But both the negative headlines and moaning around the watercooler have commenced. Claims of entitlement, laziness, and unreasonable expectations abound. But is any of it true? And is their approach to work really that detrimental to an efficient workplace?