London, UK
Aug 10, 2022   |  By Dale Pearson
In marketing and sales, purchase funnels form a crucial part of how we view the customer journey. And the most common way of measuring the effectiveness of a purchase funnel is with conversion rates. Conversion rates provide a temptingly simple way of measuring how successful each of your tactics or touchpoints has been in moving the customer along – one step nearer to that all-important final stage – the sale.
Jul 20, 2022   |  By Dale Pearson
In business, we use summary metrics all the time. A summary metric is just another way of saying you have summarized a series of data into a single data point – like a total or an average. Most of the time, when you report on business KPIs like Revenue, Customer Satisfaction, Acquisition Cost, or Lifetime Value, you’re doing so in the form of a summary metric. But summary metrics can be misleading, because they reduce complex patterns in your data down to simple, singular figures.
Jun 21, 2022   |  By Team Geckoboard
If you’ve ever had to set a goal, it’s likely you’ve come across the SMART framework.* A SMART Goal is a goal that is Specific, Measurable, Assignable, Realistic, and Time-related.
Apr 5, 2022   |  By Guest Author
From booking rep appointments to even boosting your ecommerce conversion rate, sales calls can massively impact the success of your business, which is why it’s so important to know how to measure sales productivity by the success of your calls. When the discussion of sales calls comes up, many people instantly think of cold calling (phoning prospective customers before they express any kind of interest in your product or service).
Mar 3, 2022   |  By Guest Author
It can feel like there’s little more to say about remote working. We know about the pressures on businesses, the adjustment to makeshift bedroom offices, and the way some workers have gradually gravitated to hoping they never see a return to traditional office structures.
Feb 28, 2022   |  By Dale Pearson
Whether it’s Microsoft Excel or Google Sheets, most businesses use spreadsheet tools. In fact, if you're a small to medium sized business (SME), it’s likely that spreadsheets are your main way of tracking sales performance. However, there is one huge downside to both Excel and Google Sheets – data visualization. When it comes to visualizing your KPIs, spreadsheets are not a great tool for helping people quickly and easily understand what’s going on.
Feb 28, 2022   |  By Guest Author
In this article we’ll explore why many Customer Service teams are turning to IQS (Internal Quality Score) as their North Star metric to guide their customer service quality. Fantastic customer service quality occurs when customer wants are met and surpassed through support interactions. But the ‘customer wants’ box is a difficult one to tick.
Jan 13, 2022   |  By Guest Author
If there is one word that growing SaaS companies loathe the most, it is probably churn. Churn of any kind can be worrisome, but revenue churn, in particular, can kill a business if neglected. Revenue churn is a measure of how much money your company loses during a given period of time, typically per month. Fortunately, revenue churn can be reduced with the right knowledge and strategy.
Jan 9, 2022   |  By Holly Stanley
Ecommerce analytics tools can provide you with powerful data-driven insights that help you measure your business’s progress and stay ahead of the curve. In 2019, retail ecommerce sales worldwide amounted to 3.53 trillion US dollars and e-retail revenues are projected to grow to 6.54 trillion US dollars in 2022. Ecommerce is booming and to maximize your reach and remain competitive it’s important to have the right tools to analyze your business’s success and areas for improvement.
Jan 3, 2022   |  By Nick Smith
When it comes to running a successful online store there’s a lot to keep track of. From high-level metrics like revenue or number of orders, down to more detailed information such as customer feedback, there simply isn’t one ecommerce analytics tool that covers it all. So as a business owner, how can you oversee all the different parts of your online store without wasting minutes or even hours every time you need to look up some important data?
Jul 19, 2022   |  By Geckoboard
Are your business KPIs telling you the whole story? In our first episode of Data Smarties, Dale explores:– How summary metrics can lie– Anscombe's Quartet– Why you should always break down your KPIs. Chapter titles
Jul 5, 2022   |  By Geckoboard
Dale shows us how we can set better, more effective goals, using a framework called SMART goals. Then keep track of your goals using a live KPI dashboard.
Jul 1, 2022   |  By Geckoboard
Learn how to connect your Zendesk account to Geckoboard and create KPI dashboards to keep your team and stakeholders in the loop.
Apr 4, 2022   |  By Geckoboard
Dale shows us 12 tips to design better dashboards. Whichever dashboard tool you are using, the lessons we cover in this video are applicable to all forms of dashboard design. However, Geckoboard is easy to use and integrates with over 80 data sources. 12 Tips
Feb 25, 2022   |  By Geckoboard
Dale explains why creating sales dashboards in Microsoft Excel is not a great option. Learn how dashboard tools like Geckoboard are much easier for Sales Directors and small to medium-sized businesses.
Feb 21, 2022   |  By Geckoboard
Learn how to quickly get started with Geckoboard with this run-through.
Dec 23, 2021   |  By Geckoboard
Helena shows us how to use Geckoboard to create a live KPI dashboard for Shopify stores and Facebook Ads campaigns.
Oct 20, 2021   |  By Geckoboard
Helena shows us how to create a great looking, live dashboard for Shopify in just 15 minutes.
Mar 2, 2021   |  By Geckoboard
With Geckoboard’s real-time dashboards, everyone knows exactly what’s happening in CS right now.
Oct 22, 2020   |  By Geckoboard
Learn how to use Geckoboard’s Zendesk Support integration to create a real-time dashboard that helps your support team stay on top of key metrics throughout the day. In this video I connect Zendesk to Geckoboard and create a basic dashboard that visualises live metrics from our Zendesk account, including first reply time, CSAT, and ticket volume, using a range of visualizations.

Achieve more together, whatever your business. A TV dashboard ensures your metrics are front of mind for everyone, focusing teams on what matters now to move the company in the right direction.

No distractions. No unnecessary complexity. No room for misinterpretation. Our visualizations are designed with one thing in mind: to make your most important metrics clear and easy-to-understand. Build a TV dashboard in minutes using a drag-and-drop interface that makes setup and visualization changes so simple anyone can do it.

Bring Any Metric Into Geckoboard:

  • 60+ pre-built integrations: Pull live metrics from popular business tools into Geckoboard without any technical know-how.
  • Powerful Spreadsheet Integration: Effortlessly turn data tracked in a Google Sheet or Excel file into live visualizations.
  • Flexible Datasets API: Visualize metrics from databases, in-house systems and third-party software.

A different KPI dashboard, for whatever you do. There’s no ‘one dashboard fits all’ with Geckoboard. Our software makes it really easy for you to tailor TV dashboards for your team.