Whether it’s Microsoft Excel or Google Sheets, most businesses use spreadsheet tools. In fact, if you're a small to medium sized business (SME), it’s likely that spreadsheets are your main way of tracking sales performance. However, there is one huge downside to both Excel and Google Sheets – data visualization. When it comes to visualizing your KPIs, spreadsheets are not a great tool for helping people quickly and easily understand what’s going on.

In this article we’ll explore why many Customer Service teams are turning to IQS (Internal Quality Score) as their North Star metric to guide their customer service quality. Fantastic customer service quality occurs when customer wants are met and surpassed through support interactions. But the ‘customer wants’ box is a difficult one to tick.