5 data-driven strategies for maximizing agent productivity in Zendesk
KPIs can be a blessing and a curse. Customer support is–in comparison to many other industries–extremely easy to measure. KPIs provide crucial insights into the customer experience and can provide a lot of direction for you. That said, an overly rigid focus on individual metrics can lead teams to chase numbers at the expense of genuine customer success. The best way to avoid that is by taking a holistic approach.