Guest post by Mark Iafrate, Principal Integrated Marketing at Intercom As AI becomes a cornerstone of customer service strategies, support leaders face a new landscape for evaluating performance, operationalizing insights, and demonstrating value. This shift requires rethinking traditional metrics, integrating AI-specific performance indicators, and maximizing the broader benefits of AI for both efficiency and customer satisfaction.

Sustainable fashion retailer Selective Marketplace consistently achieves a 95-100% Customer Satisfaction (CSAT) score. It’s no coincidence that as a business, their effort is focused on customer happiness and creating a positive contact center environment for the team. We spoke with Head of Customer Experience, Patricia Limb, who talked us through how they have such happy customers and staff. Patricia manages a team of 30+ customer service agents.