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By Ida Jessie Sagina
The COVID-19 crisis has pushed us all out of our comfort zones – both merchants and consumers. What might have evolved over a decade happened within eight weeks in 2020, when retailers quickly launched e-commerce websites and figured their way through digital payment, order fulfillment, and warehouse management processes. Consumers got equally adventurous too.
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By Akshaya Srikanth
Customer service is crucial to the success of a business. If you’re new to the concept of customer service or just want to keep yourself up to date with the latest trends, we’ve got you covered.
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By Varnika Om
What is the most important thing you can do to reduce churn and increase word-of-mouth referrals? The answer is obvious, but it’s often overlooked: improve your customer service. No matter how awesome you think your product is, or how skilled your customer support team is, your customers are most likely to remember the direct interaction they have with your company.
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By Team Freshworks
During Freshworks’ Q2 ’23 Launch Event on June 22, we unveiled new product features that can bring the power of generative AI to businesses of any size. Access to AI is necessary for these new tools to have lasting business impact. The market for generative AI is expected to reach $36 billion by 2028, a tenfold jump in five years. “AI is just not a buzzword anymore,” Freshworks founder and CEO Girish Mathrubootham explained to Diginomica.
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By Team Freshworks
Building software that delivers value to customers comes naturally to us at Freshworks. Sometimes, it also comes “artificially”—such as through innovations in artificial intelligence, including generative AI. Businesses around the world are already realizing the transformative potential of generative AI through automation and productivity-enhancing tools.
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By Team Freshworks
The disruptive nature of generative AI in business is becoming apparent. We sat down to chat with Prasad Ramakrishnan, chief information officer (CIO) at Freshworks, to understand how he believes generative AI will impact and transform the service management industry. Here’s what he has to share with CIOs on how generative AI can be leveraged to improve employee experience and agent productivity.
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By Ida Jessie Sagina
There are many moving parts in play when trying to explain, let alone execute, an exceptional customer experience. It truly takes a village and a good customer experience strategy to get things done effectively. Staying on top of your CX strategy is vital as customer behavior and digital channels of engagement continue to change how business is done. But it’s easy to be overwhelmed even before you get started.
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By Varnika Om
With 92% of consumers expecting to continue to contact customer service at or above pandemic-era rates, we are facing a future where companies that aren’t customer-centric will have a hard time surviving. This is why companies must keep up with customer service trends so that they’re able to cater to these evolving customer needs.
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By Ida Jessie Sagina
A good customer service strategy can be extremely rewarding in the age of soaring customer expectations. People love to publicly acknowledge when they’ve had a memorable customer service experience. On the other hand, poor customer service can make them forget all the good experiences your company has offered. Building an airtight customer service strategy is the best way to weather the demands of today’s savvy customers.
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By Sampriti S. Roy
Call center agents are often asked to do the impossible: Make every customer happy—while struggling with slow tech, increased workloads, stress, and burnout. Thankfully, many in the world of CX are discovering how to spell relief: AI. According to “The New CX Priorities,” a new industry report from Freshworks, CX leaders must treat customer support as a strategic function with far-reaching impact across the organization.
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By Freshworks
In this episode of The Modern Tech POV, Dennis Woodside, CEO at Freshworks, sits down with Brent Westerkamp, Director of IT Services at Vermeer, an industrial and agricultural equipment manufacturer serving customers in over 60 countries. Vermeer took its IT team from 11 to 165 people but the real story isn’t in the headcount. It’s how IT transformed from a cost center into now a strategic driver of the business in one of the most challenging operating environments. In manufacturing, the line doesn’t pause for technology problems.
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By Freshworks
In this episode of The Modern Tech POV, Dennis Woodside, CEO at Freshworks, sits down with Dan Keyworth, Executive Director of Performance Technology and Systems at McLaren Racing, the reigning Formula One Constructors' Champions. McLaren runs one of the most demanding technology operations in the world. 26 race weekends a year. A new network built from scratch at every circuit. 100,000 telemetry parameters per second. And zero margin for error.
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By Freshworks
IT teams today are expected to deliver more than fast resolutions—they’re expected to be strategic business partners. Freshservice helps IT unlock that value with AI-powered ITSM, proactive operations, enterprise-grade ITIL support, and modern employee experiences. In this video, discover how Freshservice transforms IT service management across incident, problem, change, and service request management lifecycle—while improving visibility, automation, and user experience.
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By Freshworks
What is ITOM? IT Operations Management or ITOM is the set of IT management capabilities organizations need to effectively manage the provision, capacity, availability, and performance of the IT infrastructure - which includes computing, network, and application resources. IT operations management, or ITOM, has gained prominence as an area of strategic focus for IT management leaders and their teams. Now is a good time to take a detailed look at ITOM and how your team and your business might approach it successfully.
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By Freshworks
Complexity is the enemy of exceptional service. It slows teams down, drives up costs, and creates friction for businesses, employees, and the customers they serve. In a world where many are weighed down by bloated software and rising costs, Freshworks takes a different approach.
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By Freshworks
In a landscape where vendors slap “AI-powered” on everything from chatbots to coffee machines, CIOs must take a critical eye to every new technology, and create guidelines that will keep the organization safe and align to its goals. “If we’re not careful, we risk falling into AI-washing—where AI is more of a marketing tool than a practical asset,” says Jess Evas, vice chancellor and CIO of Maricopa Community Colleges and longtime technology leader in higher education.
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By Freshworks
CIOs have spent decades justifying their existence with complex technical roadmaps and lengthy implementation cycles. Pawan Satyawali throws that playbook out the window. “At the end of the day, every decision should answer one question: What’s in it for the business?” says Satyawali, former CIO of Tata Consumer Products and now head of digital services at Signify. CIOs should identify AI use cases that deliver measurable impact in weeks, not years, he says in our guide to IT leadership in the AI era.
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By Freshworks
Say hello to Freddy AI Agent, Freshdesk’s intelligent virtual agent built to transform customer support. In this video, learn how Freddy helps customers: Powered by AI Agent Studio, Freddy comes with: Supercharge your support with AI today.
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By Freshworks
Looking to uncomplicate your customer support? Meet Freshdesk – an intuitive, modern customer service software that helps businesses deliver fast, personalized support at scale. In this short explainer, you’ll discover how Freshdesk solves today’s customer service challenges with: Whether you're a startup or enterprise, Freshdesk is built to scale your support and boost CSAT.
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By Freshworks
Freddy AI Insights helps IT leaders and service desk managers make faster, smarter decisions without manual tracking. In this video, you’ll see how.
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By Freshworks
This is a sneak-peek of all the things that are in store for you in this guide. By the end of this guide, you should have answers to these questions: What is an online helpdesk and why do I need one? What kind of online helpdesk is best for my business? ITSM or customer support? Hosted or on-premise? How do I put together a feature list? What if I have no idea what I need?
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By Freshworks
In this whitepaper, we discuss, for those businesses, the advantages a helpdesk has over email and lay out just how easy it can be to win customer love.
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By Freshworks
To the outside world, customer service agents are the face of any business. They influence how people perceive brands and are directly responsible for the retention and churn rates for any organisation. This is not an easy responsibility to shoulder, especially if you're new to the industry.
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By Freshworks
The key to winning in today's 'Age of the Customer' centres on the staging of hyper-personalized, meaningful experiences throughout the entire omnichannel customer journey. To achieve this requires an integrated customer-excellence vision that bridges the divide between the physical and digital worlds.
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By Freshworks
When 76% of consumers say they view customer service as the true test of how much a company values them, you have to make sure that your strategy, and tool, are top notch. Here's a collection of best practices, drawn from our conversations with customers, to help you improve your agents' productivity and win customer love.
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By Freshworks
What do you do to make sure your customers remain loyal to you? You need to earn your customer's trust and also keep it. How important is it? History shows how well known brands have ignored their customers and suffered for it.
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Freshworks Inc. is the parent company behind the suite of products which includes Freshdesk, Freshservice, Freshsales, Freshcaller, Freshteam, Freshchat, and Freshmarketer. The company’s suite of products is designed to work tightly together to increase collaboration and help teams better connect and communicate with their customers and co-workers.
Founded in October 2010, Freshworks Inc. is backed by Accel, Tiger Global Management, CapitalG, and Sequoia Capital India. Freshworks has its HQ in San Bruno, California and global offices in India, UK, Australia, and Germany. The company's cloud-based suite of SaaS products is widely used by over 150,000 customers around the world including Honda, Bridgestone, Hugo Boss, University of Pennsylvania, Toshiba and Cisco.