“By 2022, we’ll be talking to bots more than our own spouses.” – Deloitte Rapid technological advancements have pushed businesses to make all information available at customers’ fingertips to deliver a seamless digital experience. Customers today prefer to be self-sufficient. 40% of consumers1 now prefer self-service over human contact.

There are many ways to measure customer satisfaction but the most effective way of doing so is by measuring your Net Promoter Score (NPS). You may already be using a few simple metrics such as Customer Satisfaction (CSAT) to monitor how happy your customers are. These metrics can play an integral role in ensuring that your brand consistently provides a great customer experience.

Brands are going above and beyond to attract and keep their customers engaged. Think about it. A well-timed festive offer by a brand you like brings a smile to your face and lures you to hit ‘Buy’. Remember those points you redeemed for a great price slash? Or the kit of goodies you received from your most loved brand at your doorstep?