With the new year setting in, you might have already identified new leaves to turn, and set your customer service objectives accordingly. Along with the goals that you have already framed, here are five questions that can help you reflect on your current support setup, ensure that you are on the right track, and fine-tune your objectives for the year.

When you’re a part of a customer-facing team, it is easy to feel bogged down by the sheer volume of customer queries or complaints you need to resolve. C-level executives who head customer experience and customer service functions feel similar heat too, when customer ratings drop. On such days, you might have needed that extra bit of motivation to really drive you… and that’s completely normal! A shot of espresso could work one day, a pizza can do the trick on another.

Did you think you would see a day when brands would use WhatsApp to have service conversations with customers? Or that customers would actually prefer not speaking to human agents? The unpredictable nature of technology means that you should always be on the lookout for emerging trends, or you’ll face the risks of dealing with obsolete processes.

The ever-rising demand for digital-first engagement has made customer experience a major brand differentiator in 2020. This demand for customer experience has encouraged an ‘influencer’ culture, which has CX leaders from various industries share best practices and innovative thoughts. Customer experience influencers like Neil Patel, Shep Hyken, and Jeanne Bliss are looked up to for guidance by companies and individuals wanting to provide to their customers moments of delight.