Mobile apps are now almost second nature to us. They’ve streamlined our day-to-day activities and made our tasks easier. We at Freshworks offer a mobile app version of every product in the Freshworks suite. Initially, we developed all the apps on our native platform. However, as we grew rapidly and started adding more products to our suite, it became increasingly difficult to replicate our rich features over different mobile platforms––Windows, iOS, or Android.

Support is a team game. Customer queries often require agents to team up, collaborate across groups (sometimes, even organizations) to find answers. The major challenges that teams face when trying to support customers are: Difficulty in collaborating and communicating, Lack of visibility into activities and Difficulty in monitoring performance.

Fifteen days ago, we launched Freddy, ‘a (hu)man’s best friend’, a conversational AI ‘omnibot’ that vastly improves customer experience across all channels of customer engagement: email, chat, social, and voice. We’ve envisioned Freddy as your favorite pet canine, but with a twist: Freddy’s glasses balanced on his cybernetic snout bely his tireless intelligence.

Freshworks, the global leader in customer engagement software, is making its presence felt in San Francisco during Salesforce’s annual event Dreamforce 2018. As a part of a campaign they are calling #Failsforce, Freshworks will be hosting a live press conference from a blimp above San Francisco with Freshworks customers who have switched from other CRMs.

It’s been another exciting month here at the Freshdesk Marketplace and we’ve added 50+ apps to our directory this month alone! Here’s a quick look at some of the apps that were added to the Marketplace which could help boost agent (and admin) productivity.

This October will mark the one year anniversary of Freshdesk Mint. We rebuilt Freshdesk from the ground up a year ago to make it faster, easier and more intuitive to use. Our aim was to improve the overall experience we offered businesses so that they can support their customers more effectively.

Freshworks, the leading provider of cloud-based customer engagement software, announced today the launch of a unified marketplace platform that allows companies and developers to easily build apps that give access to a 360-degree view of customer information. In addition, the marketplace platform also provides a simple interface for customers to easily browse, try and install trusted applications with one-click.

Some businesses are hesitant to invest in customer service and see it essentially as a necessary (but annoying) expense. This is a mistake. Although building an excellent support team and providing them with the tools that will help them effectively assist your customers does require an investment, it’s an investment that can have significant returns, especially in the e-commerce business. In fact, when done correctly, excellent customer support can actually increase your revenue.

No matter what you do, your customers are going to need help using your SaaS product. It’s just a matter of time. Even Apple, the world’s first trillion-dollar company, needs to offer support. In some sense, you can think of your customer support like an Apple repair store for your SaaS product. And when the competition is tough, you need ways to differentiate your support.