Digital marketing trends are changing every year, and to be a digital marketing specialist one must continue updating their skills in order to stay ahead of the competition. With COVID-19 throwing a wrench into every company’s practices, agility and flexibility are becoming more valuable than ever. On the other hand, some skills are so fundamental to the field that they are unlikely to ever lose their relevance.
As an award-winning, end-to-end work management software for marketing agencies, Scoro is a powerful tool in its own right. It enables you to manage every aspect of your agency in an all-in-one digital workspace – but the benefits don’t stop there. Scoro can also integrate with your business’s existing marketing tools so you can run everything in one place.
Email marketing may not always receive the same level of fame and attention as other digital marketing channels, but for many businesses, email continues to be the backbone of their communications plan. Whether it’s increasing direct sales or supporting your longer term brand building, the performance of your email marketing strategy can have significant implications for the health of your business, overall.
Most senior managers are not project managers, which means there’s often a disconnect between how operations and projects are run. Despite this, the management style of your C-suite executives will still have a major impact on the performance of a project. Some senior executives want to know every detail of their projects – the dreaded and debilitating micromanagement that can be incredibly frustrating for project managers.
Regardless of its size, if your business is doing well, you’re operating at full capacity more often than not. This means that your staff’s time will be at a premium. While you can always hire more employees if need be, you should also be aware that there are many different ways to maximize productivity. One surprising way to achieve this is by exploring the possibilities of marketing automation.
When it comes to your business plan, digital marketing is an integral component for any sector. A digital marketing campaign truly forms the core of your promotional efforts and can single-handedly help you establish a solid online presence. For example, it’s found that companies with a blog generate over 60% more traffic than those without one.
Nothing beats email marketing for growing your brand, selling your products, or connecting with prospects and customers equally. Email marketing is among the most popular and efficient marketing techniques. Email is also one of the most widely used ways of corporate communication. Every day, around 105 billion emails are sent worldwide.
Customer-centric marketers are laser-focused on the customer experience. This strategic approach challenges marketing teams to better understand customers so they can offer value at every interaction based on customer needs and interests. Teams who adhere to this approach often invest a lot of time and energy understanding the psyche of the customers who matter to them most.
Sales and marketing share the same goal of driving business growth, so why do they continuously fail to achieve alignment? Freshworks has been examining the long-standing causes of this misalignment, which has been exacerbated by the 2020-21 pandemic. In our recent ‘Fix the Rift’ webinar, we explored the divide between sales and marketing, its impact, and how technology can help bridge this gap.
In today’s business environment, consumers and organizations have a different relationship altogether. Modern consumers have become more informed, and are not driven merely by quality or low prices. Gone are the days of product-oriented advertisements that focused just on the tangible benefits of a product or where premium quality was associated with better brands.
