We are forever being reminded that retaining existing customers is more cost-effective than going out and proactively trying to attract new customers. But at the same time, we are told that new customers are the lifeblood of any successful enterprise. So which is it?
Assuming you are yet to begin automating your emails and work processes. You might be confused whether you want a sales automation or a marketing automation platform as there are multiple similarities between them. Both the tools can track inbox activities, iitiate event-based activities & guarantee to expand deals and income. Though there are lots in common, it is essential to understand them in and out.
Marketing is often associated with promotions, market research and advertisement, but seldom with productivity analysis. Do you ever wonder whether marketing alone is sufficient to attract customers and increase revenue? What if your marketing campaign is not working, but you are unaware and continue to pursue the strategy? You’d be at a great loss- in terms of revenue lost and opportunities missed, had the marketing strategy been implemented incorrectly.
As a marketing project manager, your time means everything. But between balancing client projects and collaborating with team members, managing your time isn’t always easy. How can you prioritize tasks when your to-do list is longer than the hours you have in a day? How can you make sure deliverables are ready on time? The truth is, without a system and some solid tools in place, juggling responsibilities can feel like an uphill battle.
Many brands underestimate the power of reputation management until they are inundated with negative reviews from all sides. To minimize risks, any brand needs to engage in SEO reputation management to be preferred by your clients again. Everything starts with SEO. Before users get to the site, they get into the search results. You don't want the users to see only negative reviews or inaccurate brand information in search results.
Are you new to the marketing business and want to connect with potential clients? Are you familiar with direct mail? Direct mail marketing approaches potential customers that a business might not have reached otherwise for many reasons. Hence, this tool can be creative, relevant, targeted, and engaging in sparking a relationship and lay the first bricks to build trust. A report shows a 5 to 2% average response rate for direct mail campaigns. To know more about this robust tool, keep reading the post.
Do you know how to get consulting clients? If you want to know how to get business consulting clients, you’ve come to the right place. In this guide, we will break down all you need to know about building a consulting client base. With a range of marketing channels at your disposal, there’s no shortage of ways to get consulting clients for your business. Let’s dive straight in.
Cross Media, based in the Netherlands, started as an advertising sales company for healthcare publishers in 2008. Over the years, they have grown into a full-service marketing agency with 35 employees, specializing in B2B communication in healthcare, financial, legal, education, and government sectors.
Do you have a dedicated project cost management plan in place? Hey, we won’t judge you if you don’t. That said, better budgeting should be a top priority for any agency today. This is especially true in an era where only 43% of project managers actually complete projects on time or within budget. As an agency, it’s natural to get overambitious in an attempt to please your clients. Unfortunately, this often results in project overrun, unsustainable schedules, and blown-out budgets.
Ideas are the beating heart of any creative business. That said, time is money. So, if you aren’t delivering a service professionally and within a promised time frame, you will lose clients – no matter how remarkable your ideas. That’s why the shrewdest creative and digital agencies adopt standardized ways of working.
