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The Ultimate Guide to Backlink Building for Your Website

I started my marketing career as an SEO analyst. Back in 2010, the process of backlink building was fairly easy. I’d see people putting together a press release and distributing it to hundreds of no-name platforms. Some would leave a slew of useless comments peppered with links beneath a blog post. Others would write a low-quality article that looked more like a random bunch of words put together, turn it into a link cemetery and call it a guest post.

10 SEO KPIs your agency should be tracking

Search engine optimization (SEO) is a powerful content marketing strategy that businesses can use to expand their reach and bring in audiences searching for specific keywords. And if their sites provide timely, helpful answers to their audience’s problems and questions, businesses can build trust and relationships — which turn into revenue. But if your agency wants to deliver ongoing SEO success for its clients, you have to consistently track the right SEO KPIs across every SEO campaign.

How to find a website's keywords to strengthen your SEO strategy

Keywords aren’t exactly king in content marketing — but they do make a huge difference in how well your content performs. Consider this: According to a search traffic study from Ahrefs, 90.63% of all content gets no traffic whatsoever from Google. Zip, zero, zilch, nada. Meanwhile, keywords are a big part of what drives organic search traffic.

15 website auditing tools for SEO agencies

Just when you think you’ve got Google’s algorithm all figured out, bam: another update. It’s the song that never ends, and agencies that want their clients’ websites to perform well have to stay on top of it. Site audits are one of the best ways to do exactly that. Regular site audits can help you identify red flags and potential problems within your client’s site that could result in lower search engine rankings.

7 great SEO tools for your agency

Meta descriptions, content marketing, link building, analytics; there are dozens of factors that go into building successful SEO strategies for your clients that get results. Luckily, gone are the days of handling all of these many, many factors manually. There are a ton of tools on the market designed to help your agency create effective SEO strategies that get search engines to notice your client’s website — and rank it higher in search engine results pages (SERPs).

8 SEO growth hacks for better client results

What if we told you that there were “hacks” for bumping your clients’ SEO strategy to the next level? Of course, unlocking SEO growth for better client results has a ton of factors. Everything from social media strategies to content marketing efforts plays a role in how your clients pull in new customers and increase search traffic.

How to conduct a technical SEO audit for your client

So, you’ve written lots of powerful content, used your keywords, and added high-quality links. You should be on the way to SEO superstardom. Right? Not necessarily. Before you automatically assume your efforts will land your client at the top of search engine result pages (SERPs), you need to think about the nuts and bolts of your strategy. Achieving true SEO optimization that positively drives your search engine rankings takes constant checks and re-checks of your work. Are there errors?

How to choose keywords for SEO success: 8 steps

There are lots of steps involved in SEO project management. Keyword planning is one of the most crucial parts of the process. You can propel your website content to the top of search engine results pages (SERPs) with the right keywords. To do that, it takes a lot of planning, strategy, and careful thought about which keywords to use and how to create content around them. That’s why we’ve created this guide.

7 processes to combat keyword cannibalization

Keyword cannibalization. Don’t worry; it’s not as scary as it sounds. Actually, it’s a problem you can easily identify and fix. All you need is access to some online tools plus a solid SEO plan that will help you fix the problem — and prevent future instances of keyword cannibalization. So let’s dive in. We’ll show you what this phenomenon is, how to spot it, how to fix it, and what you can do to prevent it in the future.