Keywords aren’t exactly king in content marketing — but they do make a huge difference in how well your content performs. Consider this: According to a search traffic study from Ahrefs, 90.63% of all content gets no traffic whatsoever from Google. Zip, zero, zilch, nada. Meanwhile, keywords are a big part of what drives organic search traffic.

Just when you think you’ve got Google’s algorithm all figured out, bam: another update. It’s the song that never ends, and agencies that want their clients’ websites to perform well have to stay on top of it. Site audits are one of the best ways to do exactly that. Regular site audits can help you identify red flags and potential problems within your client’s site that could result in lower search engine rankings.

Meta descriptions, content marketing, link building, analytics; there are dozens of factors that go into building successful SEO strategies for your clients that get results. Luckily, gone are the days of handling all of these many, many factors manually. There are a ton of tools on the market designed to help your agency create effective SEO strategies that get search engines to notice your client’s website — and rank it higher in search engine results pages (SERPs).

What if we told you that there were “hacks” for bumping your clients’ SEO strategy to the next level? Of course, unlocking SEO growth for better client results has a ton of factors. Everything from social media strategies to content marketing efforts plays a role in how your clients pull in new customers and increase search traffic.

So, you’ve written lots of powerful content, used your keywords, and added high-quality links. You should be on the way to SEO superstardom. Right? Not necessarily. Before you automatically assume your efforts will land your client at the top of search engine result pages (SERPs), you need to think about the nuts and bolts of your strategy. Achieving true SEO optimization that positively drives your search engine rankings takes constant checks and re-checks of your work. Are there errors?

There are lots of steps involved in SEO project management. Keyword planning is one of the most crucial parts of the process. You can propel your website content to the top of search engine results pages (SERPs) with the right keywords. To do that, it takes a lot of planning, strategy, and careful thought about which keywords to use and how to create content around them. That’s why we’ve created this guide.

Keyword cannibalization. Don’t worry; it’s not as scary as it sounds. Actually, it’s a problem you can easily identify and fix. All you need is access to some online tools plus a solid SEO plan that will help you fix the problem — and prevent future instances of keyword cannibalization. So let’s dive in. We’ll show you what this phenomenon is, how to spot it, how to fix it, and what you can do to prevent it in the future.

Search Engine Optimization (SEO) is an effective marketing strategy and has a long-term positive impact on your business. It helps your website get more visibility. More visibility helps to get more website traffic, more leads and creates more opportunities. SEO is cost-effective. Without paying anything to google, it helps drive high-quality traffic to the website. This article will give you an overview of the best SEO agency tools with experts’ recommended SEO agency tools for SEO in 2021.

SEO project management appeared when companies began to look for ways to prioritize efforts, make more efficient use of teams, and realize greater results with fewer resources. Though it has existed for years in tandem with traditional project management, its emergence as its own discipline has occurred only recently. So many SEO projects fail due to poor project management.

Search engine optimization (SEO) can be one of the biggest contributing factors to online success. There's a reason why SEO is one of the most sought-after services by businesses and has an expected $83.7 billion market reach by 2025. If you appear higher in search results of a competitive keyword, you get more site visits. And increased site visits expand brand awareness, boost credibility, and lead to more conversions. A well-planned SEO campaign is your best chance of getting to No.