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SEO is an essential part of any marketing plan. Many metrics must be analyzed for top-ranking SEO success, such as traffic, backlinks, social shares, etc. This article will give you an overview of some of the most critical and timely SEO software trends for 2021, helping you adjust your strategy accordingly.

Instead of making your customers wander through the pages of Google, optimizing your knowledge base will help them find information fast – a huge advantage when it comes to meeting your customers’ needs. If your knowledge base isn't optimized for search engines, you’re losing a large number of potential new customers. Moreover, you’re missing out on the opportunity of enabling your existing customers to self-serve.