With longer sales cycles, larger purchase decisions, and multiple stakeholders involved, B2B companies need smarter ways to manage marketing activities. That’s where marketing automation comes to save the day. Marketing automation is a powerful tool that has improved how businesses attract, engage, and convert leads. That’s why 98% of marketers agree that marketing automation is very important or extremely important to success, according to Adobe’s State of Marketing Automation report.

Did you know that most marketers say they feel overwhelmed by the number of tasks they face daily? From juggling client campaigns to analyzing data and brainstorming creative strategies, marketers often find themselves racing against the clock. Time management is essential, as time remains our most finite resource. So, how can we get more done without burning out? The marketing team at Epom, a leading ad server, knows this struggle all too well.

A marketing plan helps leaders clearly visualize marketing strategies across channels, so they can ensure every campaign drives pipeline and revenue. In this article you’ll learn eight steps to create a winning marketing plan that brings business-critical goals to life, with examples from word-class teams.

Tracking marketing performance is layered and complex, especially with data coming from everywhere, be it social media, email campaigns, ads, etc. For marketers, the true challenge lies in making sense of said data and converting it into ROI-driven actions. That’s where the top marketing analytics tools help. With the right tool, you can combine insights from multiple platforms and determine what’s working and what’s not.

Your app is ready. The idea is brilliant. The functionality is top-notch, and the design is impressive. But all this work can only be noticed if you tell the world about your product. At this stage, the most challenging part begins. Thousands of new players enter the mobile app market daily. The competition is colossal, and without the right marketing strategy, your efforts can drown in a sea of similar products.

Keeping track of leads is like juggling a dozen balls while trying to keep your eyes on the prize—closing the deal. For small businesses, where every lead counts, a messy spreadsheet or sticky notes on your desk just won’t cut it anymore. That’s why understanding and optimizing your lead management process is crucial. That’s where lead management software for small businesses steps in, acting like your digital sales assistant.

Boost sales, customer lifetime value, and retention with CRM marketing, a strategy to personalise and automate campaign management.

The biggest shopping event of the year is here! It’s the perfect opportunity to upgrade your business toolkit with incredible discounts on top software tools. We’ve gathered a list of the best deals across various categories to help you save big while enhancing your business operations.

Marketers are always looking out for the “next big thing” and it turns out one has been right under our noses all along: chat tools. These platforms have become the latest frontier for marketers, opening up creative new ways to engage customers and streamline workflows. It’s commonplace for teams to use chat tools to increase their productivity and improve their collaboration efforts.