Competing with bigger companies with larger teams is no easy feat for a small business. Often, founders run a tight ship and only have a few employees to gear towards marketing activities. However, just because you have a small team doesn't mean you can't contend with the big boys. Over the years, many marketing tools have arrived to help small teams operate on the same levels as bigger ones.

Marketing often feels like herding cats, doesn’t it? It feels that way to company leadership, and often it feels that way to many of the people working in your marketing department. Marketing has become a broad discipline in just about every modern business, responsible for a dizzying array of tasks, campaigns, and deliverables. And in an environment like this, it’s no surprise that tasks and deliverables start falling through the cracks.

Thanks to technological developments, businesses are no longer confined to their geographical location for finding customers and employees. Offshore marketing allows you to hire a team of experts from a different country anywhere in the world. This creates an opportunity to hire high-quality marketers while leveraging lower labor costs in those countries. In this article, we’ll explain what offshore marketing is, along with five benefits and three disadvantages.

When marketing your product, you work your way towards your end goal of customer success. This is when your customer gets what they want in the way that they wanted it. At its core, when a customer reaches customer success, that means your products have a perceived value. ‍ But how will you be able to know if your customers have found customer success? In this article, we’ll be breaking down the key metrics to track during the stages of your product marketing strategy.

A 2019 survey on the state of marketing automation found that 75% of companies were already using some form of marketing automation. Of those respondents, 66% indicated that the tools had been either ‘moderately’ or ‘very’ effective. The same survey looked into the leading marketing automation tools and determined that the top three were social media post scheduling (85%), email marketing (75%), and social media advertising (58%).

We are forever being reminded that retaining existing customers is more cost-effective than going out and proactively trying to attract new customers. But at the same time, we are told that new customers are the lifeblood of any successful enterprise. So which is it?

Assuming you are yet to begin automating your emails and work processes. You might be confused whether you want a sales automation or a marketing automation platform as there are multiple similarities between them. Both the tools can track inbox activities, iitiate event-based activities & guarantee to expand deals and income. Though there are lots in common, it is essential to understand them in and out.

Marketing is often associated with promotions, market research and advertisement, but seldom with productivity analysis. Do you ever wonder whether marketing alone is sufficient to attract customers and increase revenue? What if your marketing campaign is not working, but you are unaware and continue to pursue the strategy? You’d be at a great loss- in terms of revenue lost and opportunities missed, had the marketing strategy been implemented incorrectly.

As a marketing project manager, your time means everything. But between balancing client projects and collaborating with team members, managing your time isn’t always easy. How can you prioritize tasks when your to-do list is longer than the hours you have in a day? How can you make sure deliverables are ready on time? The truth is, without a system and some solid tools in place, juggling responsibilities can feel like an uphill battle.

Many brands underestimate the power of reputation management until they are inundated with negative reviews from all sides. To minimize risks, any brand needs to engage in SEO reputation management to be preferred by your clients again. Everything starts with SEO. Before users get to the site, they get into the search results. You don't want the users to see only negative reviews or inaccurate brand information in search results.