In the past two months, companies everywhere have shifted their workforces from office cubicles and conference rooms to home offices and dining room tables. The coronavirus pandemic’s thunderous impact – bolstered by government mandates to maintain social distancing protocols and shut down non-essential workplaces – has forced companies to pivot hard and fast to a new reality, whether they’re ready for it or not.

For companies in competitive markets, customer support is a key differentiator. In fact, it can be one of the key reasons a customer decides to renew or churn. But with customer expectations higher than ever, and modern support no longer involving only simple, repeated questions, your front line is often dealing with a high volume of tickets across multiple channels that involve product and process complexity.