The e-commerce market has exploded over the past few years and is continuing to grow at an accelerated rate. By 2023, online retail sales are anticipated to reach.17 trillion. With more people doing their shopping online than ever before, e-commerce CX has become a priority for many businesses. With a highly competitive landscape of as many as 12 million e-commerce companies, delivering easy and convenient customer experiences is more than a differentiator—it is a necessity for brand success.

Back-to-school, Christmas, or simply refreshing one’s home decor for the changing season. Whatever the occasion, the holiday shopping season is fast-approaching, and for some, already underway. Yet, this season is a bit different from those of the past. For one, consumer habits have evolved since the pandemic- nearly 40% have switched brands or retailers during the pandemic, and more than 80% have new shopping behaviors, such as adopting “buy online and pickup in-store” services.