Unlocking CX Value Through Employee Behavioral Analytics: A Data-Driven Approach for Modern Banks
Customer experience (CX) has emerged as a crucial influence on market share among banking organizations. Financial institutions that invest strategically in CX achieve 2.5x higher wallet share and 1.9x higher customer satisfaction scores compared to their peers. 93% of banking organizations view CX as their primary competitive differentiator, which highlights the importance of a superior CX. However, there’s a crucial gap in how banks approach CX enhancement.