These are painful customer experiences we can all relate to and top indicators of poor customer service according to Zendesk’s 2021 Customer Experience Trends Report. With 75% of people willing to spend more money on a brand that provides a great customer experience, companies now know that customer loyalty depends on delivering exceptional customer service. However, brands often go about trying to improve customer experience in the wrong way, despite their best intentions.

AI is transforming customer service, making it more convenient and personal by automating high-quality resolutions on consumers’ terms and empowering human agents to work smarter. The use cases for automated customer service seem endless, so we’ve pulled together the best opportunities for leveraging the power of artificial intelligence in customer service that we see today. How are our customers using automated support to rethink retail customer service?