Teams | Collaboration | Customer Service | Project Management

Experts say anyone can train their brain to be more forward-thinking. For leaders, doing so could be the difference between failing and thriving.

The swirl of reasons a customer joins a brand community can be measured, stress-tested, and ranked, but there’s also maybe a less scientific-feeling reason people join a community for a brand. It’s maybe less science and a little more magic.

“It’s a delicate balance between autonomy and social support, but the answers are there if you ask—and keep asking.”

For collaboration to truly work, leadership can’t just watch from the sidelines. Real leaders get into the arena and participate.

Even on the best days, managing large organizations is hard, complex work. Factor in the added challenge of an external crisis—be it economic, political or even public health-related—and that complexity can quickly spiral into disastrous territory for any company–and these days, the next crisis can feel inevitable.

“I had this immensely intuitive feeling that humans are going to be able to derive a great deal of capability from .”

Influencers can boost a brand or idea across any sector using social media. Sometimes influencers are celebrities, sometimes simply ‘the person in the street’ or anyone in between. Some are generalists, some are niche, but all have established credibility around a particular concept, providing an opportunity for brand exposure.