The latest News and Information on Collaboration, tools and related technologies.
Sales and marketing share the same goal of driving business growth, so why do they continuously fail to achieve alignment? Freshworks has been examining the long-standing causes of this misalignment, which has been exacerbated by the 2020-21 pandemic. In our recent ‘Fix the Rift’ webinar, we explored the divide between sales and marketing, its impact, and how technology can help bridge this gap.
People do business with people they like. That’s about the oldest known business strategy! And it still holds true today, particularly in B2B environments, although it may look a little different today than it did back when (quarterly business reviews over a Zoom call versus a two-martini lunch, for example). Just as any relationship takes time to build, developing a trust with your customers that feels almost like a friendship will take time as well.
Welcome to the first edition of Open Source Matters: our regular publication about the latest happenings in open source! Let’s dive into the news.
Here are the newest integrations from Zendesk to help your agents provide great experiences.
Customers want to feel seen and understood by the brands they love and buy. According to the Zendesk Customer Experience Trends Report, 76 percent of customers expect personalization during their online experiences, including recommendations based on their previous purchases. One way businesses can provide personalized experiences? Create comprehensive customer profiles.
