Building a customer-centric service model for IT services and tech firms
When done right, technology can help companies create great customer experiences. This is why 82% of top-performing businesses say they pay close attention to the human experience around digital and technology, according to a study by PwC. However, IT Services companies often view the quality of service through the lens of applications and infrastructure, while their customers are more concerned with outcomes and usage. This creates a disconnect, which can lead to low customer satisfaction.