Sales development representative: SDR sales role guide
If you’re reading this, you probably have a solid idea of what’s required for a strong sales team: The question is: which members of your team are handling all of this? If you expect your sales representatives to handle this avalanche of logistics while also closing deals, you’re setting yourself up for some seriously burned-out teams and major issues with efficiency. The secret to a successful modern sales team isn’t the closers—it’s the people behind the scenes.