How User Interface and Service Principles Enhance UX for Software Vendors
According to PWC’s Future of CX Report, 70% of customers say that speed, convenience, knowledgeable help, and friendly service are the key elements of a positive customer experience (pwc.com). For service providers and their customers, this often begins with the user interface, which plays a crucial role in shaping their first impression. When users interact with the interface of a self-service portal or application, they immediately form opinions based on its design and functionality.