At Freshworks, we have always built software that delivers value to our customers. It starts with a deep understanding of the day-to-day users of our solutions.

Businesses should know a lot about their customers. After all, most companies possess significant data about the people who buy their products and services. But here’s the problem: much of that data remains untapped. Not being able to harness the power of that data means companies face real danger.

Lately, on-premise solutions are experiencing an upsurge. Although many companies choose cloud computing for its convenience and scalability, organizations prioritizing airtight security, complete control, and privacy prefer leveraging on-premise solutions. On-prem deployment has many unique benefits businesses can capitalize on, such as in-house storage of data and software, lower network bandwidth cost, easier compliance, and more.

Maybe you haven’t stopped to consider this, but artificial intelligence is playing an increasingly important role in our lives. Just think about all the chatbots that have helped you solve an issue! In the business world, AI is being used to automate tasks, improve decision-making and create efficiencies, and project management is also taking advantage of its perks!

Like it or not, cloud services have entered our lives. Kids play online, adults upload photos to the cloud, IT professionals create sophisticated software, and big businesses like Google, Amazon, and Microsoft have long relied on big data centers. The only question left is which is better: self-hosted software or the one in the cloud. On the one hand, a self-hosted server gives you complete control, but on the other hand, the maintenance costs are much higher compared to computing in the cloud.

Conversational AI is growing more prevalent every day. Not just in business, but for entertainment purposes as well. Whenever computers have conversations with humans, there’s a lot of work engineers need to do to make the interactions as human-like as possible.