AI assistants are capable of quite a bit more than their living room responsibilities, although we very much appreciate that they can order us pizza and play Spotify. In the workplace, they’re helping to fill the gaps that commonly plague customer service: miscommunications, uninformed support agents, and meeting customers’ expectations. As much as machine learning has been touted for providing better customer experiences, it can help drive better customer engagement as well.

Freshworks a global leader in customer engagement software, has announced the launch of “Freddy”, an “Omnibot” AI engine that enhances the sales, support and marketing capabilities for businesses of all sizes.

As customers and companies become more familiar and comfortable with artificial intelligence, the conversations around it have become less “pie in the sky” and more along the lines of “oh, that’s how it can be used”. The speculations into how we might work alongside our robot coworkers and the potential of machine learning won’t end anytime soon, but there’s a lot to be said about practical applications of AI technology.

It’s no secret that the customer experience (CX) has risen to the top priorities of most companies today. Businesses are putting a lot of effort into ensuring that their customers not only enjoy their experience with a company or service, but that they want to share that experience with others.