Artificial intelligence has revolutionized customer support all over the world. Thanks to artificial intelligence, businesses have reaped the benefits of smart voice agents, instant call routing, automated email responses, and more. But with the continued popularity of social media as a channel of customer support, it only makes sense to use AI to optimize your support strategy. Here are three ways to reap the benefits of AI and automation in your social customer support –

As companies and teams become more and more distributed, communication only becomes more important. For organizations that deal with finance matters, this is only more true. There is no room for miscommunications and distractions when there are large amounts of money being transferred and worked with. One client came to us seeking a solution to their management of tickets, along with some sensitivity to permissions, communications, and the ability to track change.

The rise of the AI bots may sound like a sci-fi horror scenario, but in reality, the growing industry of bots isn’t scary at all—it’s a technology that brings real, tangible benefits to businesses and customers alike. Bots are already a big part of the customer service landscape. In 2018, the bot market was worth $1.274 billion and predictions anticipate it reaching $7.5 billion by 2024.

That’s the potential grandeur of applying AI in different fields and industries of the world today! The UK government seems to have made the right move and at an opportune time too. AI is the intelligence exhibited by machines. These machines have competence in reasoning, learning, language processing, planning, and perception to help improve decision making of businesses. Basically, AI’s data crunching power will outsmart the smartest technologies of today.

Because of the hefty amount of data that are there without any practical use. Think of data as the collection of our consciousness. Similar to how consciousness helps us make clear decisions in our day-to-day life, ultimately the data-backed decisions will help us make things right. With data comes wisdom, the epiphany about things we were missing out on, these many years.

About Artificial Intelligence, Machine Learning, Neural Networking, and numerous other automation systems. The duty that we have on our table right now is to equip our future generations with ways to polish their brains. It’s all left to the ultimate skills they learn from the very first day of their life. You believe it or not, the traditional method of hiring candidates is long gone. Why are we all seeking open talent employees?

Not that long ago people used to call customer support whenever they had a question about a product. However, now that they have access to the Internet, they often try to find an answer themselves before submitting a ticket or picking up the phone. After all, no one wants to make themselves look silly by asking a question that is already answered on the company’s website.

You have just started work and your calendar looks packed for the rest of the day. There are several tickets in the queue and you start resolving them one-by-one. A frustrated customer reports an issue. You help the customer out and update the status of the ticket to “resolved”. Job well done.

Machine learning in customer service is used to provide a higher level of convenience for customers and efficiency for support agents. Support-focused tools enabled with machine learning are growing in popularity thanks to their increasing ease-of-use and successful applications across a variety of industries. Gartner predicts that by 2021, 15 percent of customer service interactions will be handled completely by artificial intelligence.

Providing good customer service is an art. Typically, someone calling into a customer support department is already angry and frustrated with the services your company offers, and it is the job of a skilled customer support agent to diffuse that issue and help that customer leave satisfied and smiling. Blindly fumbling about or taking a one size fits all strategy toward the happiness of your customers is a perfect recipe for failure.