The main focus of B2B companies is to offer unmatched support to their customers. Failing to do so will increase the likeliness of customer churn and also damage their reputation.That’s why an increasing number of businesses are leveraging AI every year to enhance their brand and provide a level of support required to stay competitive. In Part 1 of this series we introduced the first two of five ways AI is impacting the B2B customer support sector. Here are next three ways.

This year we’ve seen an unexpected acceleration of cloud and software companies, driven by the sudden shift to remote work. In particular, business-to-business (B2B) software is “having a moment,” and the trend seems likely to continue. In this context, the announcement of this year’s Forbes Cloud 100 List takes on a new significance.

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“Cloud is about how you do computing, not where you do computing.” – Paul Maritz, VMware CEO Once you decide to implement a new B2B customer support software solution, the first step is to do an internal assessment to determine how to choose the right provider.

High productivity. Low turnover. Satisfied workers. Less stress. A larger talent pool. Fewer office expenses. ADA compliance. And better work-life balance. When you list the benefits of remote work, there’s a lot to love – for both businesses and the people they employ – which is a huge reason why more and more companies are starting to embrace a remote workforce.

You want to stop focusing only on getting tickets closed and instead work on building strong relationships with your customers. You’ve determined that e-mails and spreadsheets are no way to manage support interactions. And you want to break down the silos between support, sales, and product development and improve collaborations between these departments.