Insurance industry is witnessing a significant transformation driven by advanced analytics. And with an increasing number of customers seeking personalized services and seamless experiences, insurers are under pressure to adapt. A recent study reveals that 68% of insurance customers expect their providers to offer tailored solutions, while 89% believe a smooth customer experience is crucial. Staying in sync with the transformation is a must for businesses in the insurance sector.

Few can deny the potential of AI to improve customer experience, but many remain hesitant to trust it. That’s why building customer confidence in AI remains one of the biggest challenges facing CX leaders today. The reasons are understandable: AI is powerful, very technical and can be difficult to understand. The name alone can spark fears of human obsolescence – or getting trapped in an endless loop with a chatbot that can’t help.

At Simpplr, our guiding vision is to deliver a seamless and personalized work journey for every employee, no matter where or how they work. This North Star is the driving force behind our commitment to constantly innovate, improve and expand our portfolio of industry-leading workplace technology solutions. A testament to this commitment is our recent acquisition of Socrates.ai, an advanced AI-powered virtual employee assistant.

How is AI transforming various aspects of human resources management? In a recent interview with seasoned HR and AI expert, Rajamma Krishnamurthy, we explored the growing role of AI in the HR space — particularly focusing on how AI can enhance the employee experience.

If you’re an internal communicator experimenting with generative AI (like ChatGPT and others), you’re not only an early adopter but are also likely taking a lot of questions from your team about applied artificial intelligence (AI) in the context of communications strategy.

Carolyn Clark of Simpplr explains how AI-driven personas can revolutionize HR strategies, enabling better communication, engagement, and retention for an improved employee experience.