Craft

Tel Aviv, Israel
2015
Jan 26, 2023   |  By craft.io Team
If you’re a product leader at a large company managing multiple product lines, you know you need visibility across your teams to ensure you have all the necessary information to make the best possible strategic decisions for the business. Every product organization has some process for managing their portfolio of products and initiatives.
Jan 24, 2023   |  By craft.io Team
While Product Managers are responsible for the strategy and progress of individual products or product lines, product executives have a different responsibility. They need to set the broad strategic direction for the entire organization, deciding which key initiatives are most likely to maximize performance and achieve strategic objectives.
Jan 23, 2023   |  By craft.io Team
Happy New Year. If we were publishing this blog in any other early January, we’d end that statement with an exclamation point. But this is 2023 — and as we all know, the world is heading into tough economic times. Given how much difficulty organizations around the world are going to be facing this year, it just doesn’t feel like an exclamation-point moment.
Jan 16, 2023   |  By craft.io Team
The 2023 State of Product Management Report has arrived! Our inaugural product survey is a tell-all expose that uncovers the true challenges, pain points and success factors of 500 product professionals from around the world. We asked participants to open up, both about what moves the needle for their product teams, and also about what holds them back. We then collated all of those insights into one report-shaped new years’ gift package for the wider product community!
Dec 8, 2022   |  By Craft.io Team
The Scaled Agile Framework, or SAFe, might sound like a contradiction in terms. The agile methodology for software development is designed to help companies operate nimbly — without being slowed down by processes or constrained by a rigid plan — so that they can deliver value to customers more quickly and efficiently. But what happens when a small, agile company grows into a large enterprise?
Nov 14, 2022   |  By Craft.io Team
Product roadmapping is awesome. That’s a fact, and it’s not up for debate. Also, saying that is a super sophisticated way to start a blog post. Roadmapping gives you a chance to visualize your product strategy, see how all the important pieces fit together, and tap into the knowledge of the stakeholders you share it with — who might spot a strategic oversight or timeline conflict that you missed.
Oct 25, 2022   |  By Craft.io Team
A properly developed and shared product roadmap can add massive value to an organization — and provide a big boost to the product’s chances for success. When built and shared the right way, a roadmap can align key participants across the company around a shared set of goals and plans. It can build stakeholder enthusiasm for the product. And it can help ensure everyone is steering in the same strategic direction. But roadmapping is a challenging process.
Oct 16, 2022   |  By Craft.io Team
If you’re like most Product Managers, chances are you’re spending far too much time tending to your product roadmaps. We’re not referring here to roadmapping in the strategic sense: reviewing your product roadmap, weighing priorities, making adjustments to timelines, updating strategic goals, discussing capacity levels with your teams, etc. That’s time well spent and there are no shortcuts for the decision-making that is exclusively yours.
Sep 22, 2022   |  By Elad Simon
One reason product management is such a difficult profession is that you are responsible for the success of your products, but you don’t have authority over most of the people whose help you need to bring about that success. So it all comes down to your persuasion skills. To illustrate some of the challenges Product Managers face in persuading coworkers and decision-makers, try this hypothetical.
Sep 21, 2022   |  By Elad Simon
First, congratulations. You’re investigating strategies to advance your career in product management, which means you’ve already found one of the most fulfilling and sought-after professions. Research cited by Career Karma found that the average product management professional rates their job satisfaction level at 3.7 out of 5 stars — “highly satisfied.” And Product Management made LinkedIn’s 2022 list of the Top 25 roles showing the most growth in demand.
Sep 5, 2022   |  By Craft
Make smart product decisions, align your team, and tell a compelling product story with Craft.io. The end-to-end product management platform with best practices built-in.
Jul 17, 2022   |  By Craft
An end-to-end product management platform empowering product teams to build great products with confidence.
Jul 17, 2022   |  By Craft
Lead the path to great product management with best practices built-in every step of the way.
Mar 14, 2022   |  By Craft
One of the most important things that will support treating Craft.io as a source of truth is updating Craft.io status field according the development progress. In this video we demonstrate how to create an automation rule, so that Dev status changes you make in Jira/Azure DevOps will update the “Status” field in all of Craft.io’s views accordingly.
Feb 21, 2022   |  By Craft
It doesn't matter if you prioritize your items one way or another, all Product Managers are required to make a decision what to build next. In this video we elaborate on concept of prioritization and how Craft.io can be customized in order to achieve the desired outcome, that supports your decision making process.
Feb 17, 2022   |  By Craft
Integrate your developers' tool of choice with your Craft.io workspace to allow seamless synchronization of items between the two platforms and real time visibility of item's current status in Craft.io.
Feb 17, 2022   |  By Craft
Make sure all the desired information flows into Craft.io from Jira and vice versa, by mapping fields in Craft.io to the corresponding fields in Jira.

The best-in-class platform for product managers. Elevate your product management workflow to build and launch the products your customers really want.

Use our planning tools to articulate and connect your product vision, strategy, and personas to goals, initiatives, and product features. Easily prioritize what to build next and plan efficient work with your dev team. Create visually compelling roadmaps to give your customers, management and teams insight into your product decisions and let them know what’s coming up. It’s quick and easy to LiveShare them with internal and external stakeholders.

Benefits:

  • Get everyone on the same page with plans, roadmaps, and strategy: Inspire and lead your organization with a compelling, well-communicated product plan. Bring stakeholders on-board with beautiful roadmaps and motivate teams with clearly defined features.
  • Turn feedback and ideas into more innovative products: Use the ideation portal to easily aggregate, prioritize, and convert user feedback and product ideas into what you build next. Integrate with Intercom, SalesForce, and Zendesk, and set up customizable workflows.
  • Customized onboarding to build better products, fast: Get familiar with our intuitive interface. Have all your questions answered quickly. Our premium onboarding service provides personalized training for your employees and teams.
  • Deploy with confidence: Craft.io offers data encryption, a private cloud, SSO logins with multiple providers and enterprise-class SLAs.

Craft.io is the ultimate product management software for your entire product lifecycle.