Craft

Tel Aviv, Israel
2015
May 11, 2022   |  By Eyal Katz
Most Software-as-a-Service (SaaS) applications operate on a free pricing model. Meaning it’s easy as pie to create a seamless and natural hands-free sales process. All a customer has to do is to sign up and they have full access to the product. This already shows a natural leaning toward a product-led approach. Why perform sales pitches when your product can do it for you?
May 5, 2022   |  By Eyal Katz
User Experience (UX) is vital for the success of SaaS products. It can make the difference between a product which is used once and then forgotten and a product that becomes an essential part of a user’s workflow. By understanding the challenges of SaaS design and why UX is so important, providers can give their products the best chance for success in this competitive market. According to Tech Jury, 74% of users are likely to come back if it has good mobile UX.
Apr 28, 2022   |  By Eyal Katz
To be an effective product manager, you need the right tools. Fiddling with spreadsheets is a thing of the past,
Apr 26, 2022   |  By Eyal Katz
A product manager’s responsibilities are vast and complex, with the individual tasks varying depending on the organization and the products.
Apr 13, 2022   |  By Eyal Katz
Developing and delivering the best quality products and services is the goal of any product manager worth their salt. And it is high-quality products that lead to sustainable growth and provide value over time. In contrast, poor products are likely to cost customers. Driving this sustainable growth that is vital for businesses to succeed in the long run ultimately comes down to quality. But, how can we measure quality? How much should we invest in quality improvement?
Mar 29, 2022   |  By Eyal Katz
Goal setting is critical for effective product development and management. Through setting goals you can establish a clear direction and
Mar 23, 2022   |  By Eyal Katz
If the last two years have taught us anything, it’s that remote work is here to stay. The global pandemic has shifted the way organizations and teams work, as well as the way we all communicate with one another. For many teams, email is the go-to tool for managing and imparting information. But, this method is linear and inefficient. And dare we say…slightly archaic.
Mar 16, 2022   |  By Eyal Katz
Most Software-as-a-Service (SaaS) applications operate on a free pricing model. Meaning it’s easy as pie to create a seamless and
Mar 10, 2022   |  By Eyal Katz
Undoubtedly, the digital age has arrived, matured, and transformed how businesses interact with customers. But going digital is more than
Mar 2, 2022   |  By Eyal Katz
Agile is the backbone for a majority of successful projects. 98% of companies that have adopted the flexible approach to
Mar 14, 2022   |  By Craft
One of the most important things that will support treating Craft.io as a source of truth is updating Craft.io status field according the development progress. In this video we demonstrate how to create an automation rule, so that Dev status changes you make in Jira/Azure DevOps will update the “Status” field in all of Craft.io’s views accordingly.
Feb 21, 2022   |  By Craft
It doesn't matter if you prioritize your items one way or another, all Product Managers are required to make a decision what to build next. In this video we elaborate on concept of prioritization and how Craft.io can be customized in order to achieve the desired outcome, that supports your decision making process.
Feb 17, 2022   |  By Craft
Integrate your developers' tool of choice with your Craft.io workspace to allow seamless synchronization of items between the two platforms and real time visibility of item's current status in Craft.io.
Feb 17, 2022   |  By Craft
Make sure all the desired information flows into Craft.io from Jira and vice versa, by mapping fields in Craft.io to the corresponding fields in Jira.
Feb 17, 2022   |  By Craft
Add a webhook on Jira's side in order to sync any changes in Jira back to Craft.io automatically.
Feb 16, 2022   |  By Craft
New to Craft.io? Want to get it right for the very beginning? In this video we put the spotlight on the data model of Craft.io, showcasing how it can be customized to accommodate your product structure.
Oct 4, 2021   |  By Craft
This is a short (ish :)) walkthrough of all the bells and whistles of Craft.io. Hope you find it useful!!

The best-in-class platform for product managers. Elevate your product management workflow to build and launch the products your customers really want.

Use our planning tools to articulate and connect your product vision, strategy, and personas to goals, initiatives, and product features. Easily prioritize what to build next and plan efficient work with your dev team. Create visually compelling roadmaps to give your customers, management and teams insight into your product decisions and let them know what’s coming up. It’s quick and easy to LiveShare them with internal and external stakeholders.

Benefits:

  • Get everyone on the same page with plans, roadmaps, and strategy: Inspire and lead your organization with a compelling, well-communicated product plan. Bring stakeholders on-board with beautiful roadmaps and motivate teams with clearly defined features.
  • Turn feedback and ideas into more innovative products: Use the ideation portal to easily aggregate, prioritize, and convert user feedback and product ideas into what you build next. Integrate with Intercom, SalesForce, and Zendesk, and set up customizable workflows.
  • Customized onboarding to build better products, fast: Get familiar with our intuitive interface. Have all your questions answered quickly. Our premium onboarding service provides personalized training for your employees and teams.
  • Deploy with confidence: Craft.io offers data encryption, a private cloud, SSO logins with multiple providers and enterprise-class SLAs.

Craft.io is the ultimate product management software for your entire product lifecycle.