Craft

Tel Aviv, Israel
2015
Sep 22, 2022   |  By Elad Simon
One reason product management is such a difficult profession is that you are responsible for the success of your products, but you don’t have authority over most of the people whose help you need to bring about that success. So it all comes down to your persuasion skills. To illustrate some of the challenges Product Managers face in persuading coworkers and decision-makers, try this hypothetical.
Sep 21, 2022   |  By Elad Simon
First, congratulations. You’re investigating strategies to advance your career in product management, which means you’ve already found one of the most fulfilling and sought-after professions. Research cited by Career Karma found that the average product management professional rates their job satisfaction level at 3.7 out of 5 stars — “highly satisfied.” And Product Management made LinkedIn’s 2022 list of the Top 25 roles showing the most growth in demand.
Sep 15, 2022   |  By Elad Simon
Given how much value product teams can contribute to a company’s bottom line—in terms of making smarter decisions about what to build, and keeping the organization aligned around a shared set of strategic goals—finding the right product management software is a critical step in the path to company success. But which solution should organizations choose for their product teams?
Sep 14, 2022   |  By Elad Simon
With the phrase “product-led growth” popping up so often in business conversations these days, you’d think we would all have a shared understanding of what the concept means. But I’ve heard and read the product-led approach described differently many times. That’s unfortunate, and here’s why. I’m seeing a lot of product teams get overwhelmed and lost in the details of the product-led growth (PLG) approach.
Aug 6, 2022   |  By Craft.io Team
First, congratulations. You’re investigating strategies to advance your career in product management, which means you’ve already found one of the most fulfilling and sought-after professions. Research cited by Career Karma found that the average product management professional rates their job satisfaction level at 3.7 out of 5 stars — “highly satisfied.” And Product Management made LinkedIn’s 2022 list of the Top 25 roles showing the most growth in demand.
Jul 27, 2022   |  By Craft.io Team
So, you’re looking into a career in product operations. Smart move. Product Ops roles are quickly becoming must-haves in both large enterprises and growth companies beginning to scale. A May 2022 LinkedIn job search for “Product Operations manager” returned more than 7,000 open positions in the European Union, and 69,000 openings in the United States. In this post, we’ll discuss why the product ops profession has become so popular with businesses in all industries.
May 11, 2022   |  By Eyal Katz
Most Software-as-a-Service (SaaS) applications operate on a free pricing model. Meaning it’s easy as pie to create a seamless and natural hands-free sales process. All a customer has to do is to sign up and they have full access to the product. This already shows a natural leaning toward a product-led approach. Why perform sales pitches when your product can do it for you?
May 5, 2022   |  By Eyal Katz
User Experience (UX) is vital for the success of SaaS products. It can make the difference between a product which is used once and then forgotten and a product that becomes an essential part of a user’s workflow. By understanding the challenges of SaaS design and why UX is so important, providers can give their products the best chance for success in this competitive market. According to Tech Jury, 74% of users are likely to come back if it has good mobile UX.
Apr 26, 2022   |  By Eyal Katz
A product manager’s responsibilities are vast and complex, with the individual tasks varying depending on the organization and the products.
Apr 13, 2022   |  By Eyal Katz
Developing and delivering the best quality products and services is the goal of any product manager worth their salt. And it is high-quality products that lead to sustainable growth and provide value over time. In contrast, poor products are likely to cost customers. Driving this sustainable growth that is vital for businesses to succeed in the long run ultimately comes down to quality. But, how can we measure quality? How much should we invest in quality improvement?
Sep 5, 2022   |  By Craft
Make smart product decisions, align your team, and tell a compelling product story with Craft.io. The end-to-end product management platform with best practices built-in.
Jul 17, 2022   |  By Craft
An end-to-end product management platform empowering product teams to build great products with confidence.
Jul 17, 2022   |  By Craft
Lead the path to great product management with best practices built-in every step of the way.
Mar 14, 2022   |  By Craft
One of the most important things that will support treating Craft.io as a source of truth is updating Craft.io status field according the development progress. In this video we demonstrate how to create an automation rule, so that Dev status changes you make in Jira/Azure DevOps will update the “Status” field in all of Craft.io’s views accordingly.
Feb 21, 2022   |  By Craft
It doesn't matter if you prioritize your items one way or another, all Product Managers are required to make a decision what to build next. In this video we elaborate on concept of prioritization and how Craft.io can be customized in order to achieve the desired outcome, that supports your decision making process.
Feb 17, 2022   |  By Craft
Integrate your developers' tool of choice with your Craft.io workspace to allow seamless synchronization of items between the two platforms and real time visibility of item's current status in Craft.io.
Feb 17, 2022   |  By Craft
Make sure all the desired information flows into Craft.io from Jira and vice versa, by mapping fields in Craft.io to the corresponding fields in Jira.

The best-in-class platform for product managers. Elevate your product management workflow to build and launch the products your customers really want.

Use our planning tools to articulate and connect your product vision, strategy, and personas to goals, initiatives, and product features. Easily prioritize what to build next and plan efficient work with your dev team. Create visually compelling roadmaps to give your customers, management and teams insight into your product decisions and let them know what’s coming up. It’s quick and easy to LiveShare them with internal and external stakeholders.

Benefits:

  • Get everyone on the same page with plans, roadmaps, and strategy: Inspire and lead your organization with a compelling, well-communicated product plan. Bring stakeholders on-board with beautiful roadmaps and motivate teams with clearly defined features.
  • Turn feedback and ideas into more innovative products: Use the ideation portal to easily aggregate, prioritize, and convert user feedback and product ideas into what you build next. Integrate with Intercom, SalesForce, and Zendesk, and set up customizable workflows.
  • Customized onboarding to build better products, fast: Get familiar with our intuitive interface. Have all your questions answered quickly. Our premium onboarding service provides personalized training for your employees and teams.
  • Deploy with confidence: Craft.io offers data encryption, a private cloud, SSO logins with multiple providers and enterprise-class SLAs.

Craft.io is the ultimate product management software for your entire product lifecycle.