One reason product management is such a difficult profession is that you are responsible for the success of your products, but you don’t have authority over most of the people whose help you need to bring about that success. So it all comes down to your persuasion skills. To illustrate some of the challenges Product Managers face in persuading coworkers and decision-makers, try this hypothetical.

First, congratulations. You’re investigating strategies to advance your career in product management, which means you’ve already found one of the most fulfilling and sought-after professions. Research cited by Career Karma found that the average product management professional rates their job satisfaction level at 3.7 out of 5 stars — “highly satisfied.” And Product Management made LinkedIn’s 2022 list of the Top 25 roles showing the most growth in demand.

Given how much value product teams can contribute to a company’s bottom line—in terms of making smarter decisions about what to build, and keeping the organization aligned around a shared set of strategic goals—finding the right product management software is a critical step in the path to company success. But which solution should organizations choose for their product teams?

With the phrase “product-led growth” popping up so often in business conversations these days, you’d think we would all have a shared understanding of what the concept means. But I’ve heard and read the product-led approach described differently many times. That’s unfortunate, and here’s why. I’m seeing a lot of product teams get overwhelmed and lost in the details of the product-led growth (PLG) approach.